| A critical look at technological innovation typology and innovativeness terminology: a literature review R Garcia, R Calantone Journal of Product Innovation Management: An international publication of …, 2002 | 5883 | 2002 |
| The effects of environmental turbulence on new product development strategy planning R Calantone, R Garcia, C Dröge Journal of product innovation management 20 (2), 90-103, 2003 | 1061 | 2003 |
| Consumer resistance to innovation—a behavioral reasoning perspective MC Claudy, R Garcia, A O’Driscoll Journal of the Academy of Marketing Science 43, 528-544, 2015 | 689 | 2015 |
| Uses of Agent‐Based Modeling in Innovation/New Product Development Research* R Garcia Journal of product innovation management 22 (5), 380-398, 2005 | 448 | 2005 |
| The role of knowledge in resource allocation to exploration versus exploitation in technologically oriented organizations R Garcia, R Calantone, R Levine Decision sciences 34 (2), 323-349, 2003 | 343 | 2003 |
| A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach* T Zhang, S Gensler, R Garcia Journal of Product Innovation Management 28 (2), 152-168, 2011 | 325 | 2011 |
| Overcoming consumer resistance to innovation R Garcia, F Bardhi, C Friedrich MIT Sloan management review 48 (4), 82, 2007 | 219 | 2007 |
| Women wine consumers: information search and retailing implications T Atkin, L Nowak, R Garcia International Journal of Wine Business Research 19 (4), 327-339, 2007 | 211 | 2007 |
| Method and apparatus to automatically address a voice mail reply to a voice mail message DP Peek, PF Finnigan, R Garcia US Patent 6,292,799, 2001 | 168 | 2001 |
| Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application O Toubia, J Hauser, R Garcia Marketing Science 26 (5), 596-610, 2007 | 124 | 2007 |
| An exploration of organizational factors in new product development success D Kandemir, R Calantone, R Garcia Journal of Business & Industrial Marketing 21 (5), 300-310, 2006 | 113 | 2006 |
| Validating agent-based marketing models through conjoint analysis R Garcia, P Rummel, J Hauser Journal of Business Research 60 (8), 848-857, 2007 | 101 | 2007 |
| From the Special Issue Editors: Agent-Based Modeling of Innovation Diffusion. R Garcia, W Jager Journal of Product Innovation Management 28 (2), 2011 | 99 | 2011 |
| The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry P Choi, R Garcia, C Friedrich International Journal of Strategic Business Alliances 1 (3), 271-290, 2010 | 84 | 2010 |
| Challenges of creating and capturing value in open eco-innovation: Evidence from the maritime industry in Denmark R Garcia, K Wigger, RR Hermann Journal of Cleaner Production 220, 642-654, 2019 | 82 | 2019 |
| A multinational study of the diffusion of a discontinuous innovation T Atkin, R Garcia, L Lockshin Australasian Marketing Journal 14 (2), 17-33, 2006 | 67 | 2006 |
| Co-opetition for the diffusion of resistant innovations: A case study in the global wine industry using an agent-based model R Garcia, T Atkin 25th International Conference of the System Dynamics Society 3, 2007 | 64 | 2007 |
| An illustration of modeling moderating variables in cross‐national studies R Garcia, D Kandemir International Marketing Review 23 (4), 371-389, 2006 | 61 | 2006 |
| Improving penetration forecasts using social interactions data O Toubia, J Goldenberg, R Garcia Management Science 60 (12), 3049-3066, 2014 | 34 | 2014 |
| Method and apparatus for identifying and replying to a caller D Peek, P Finnigan, R Garcia US Patent App. 09/789,050, 2002 | 31 | 2002 |
John R. HauserKirin Professor of Marketing, MITE-mail confirmado em mit.edu