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Harley Krohmer
Harley Krohmer
Chairman Institute of Marketing, University of Bern, Switzerland
E-mail confirmado em imu.unibe.ch - Página inicial
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Marketingmanagement: Strategie–Instrumente–Umsetzung–Unternehmensführung, 2
C Homburg, H Krohmer
Aufl., Wiesbaden, 1215ff, 2006
3545*2006
Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self
L Malär, H Krohmer, WD Hoyer, B Nyffenegger
Journal of marketing 75 (4), 35-52, 2011
21292011
Marketing's influence within the firm
C Homburg, JP Workman Jr, H Krohmer
Journal of marketing 63 (2), 1-17, 1999
7831999
How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
Journal of marketing research 48 (1), 172-184, 2011
6302011
Strategic consensus and performance: the role of strategy type and market‐related dynamism
C Homburg, H Krohmer, JP Workman. Jr
Strategic management journal 20 (4), 339-357, 1999
5191999
Marketing management
C Homburg, S Kuester, H Krohmer
McGraw-Hill Higher Education, 2009
5122009
Configurations of marketing and sales: A taxonomy
C Homburg, O Jensen, H Krohmer
Journal of marketing 72 (2), 133-154, 2008
4282008
When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage
A Kähr, B Nyffenegger, H Krohmer, WD Hoyer
Journal of marketing 80 (3), 25-41, 2016
3572016
A strategy implementation perspective of market orientation
C Homburg, H Krohmer, JP Workman Jr
Journal of business research 57 (12), 1331-1340, 2004
3512004
Should marketing be cross-functional? Conceptual development and international empirical evidence
H Krohmer, C Homburg, JP Workman
Journal of Business research 55 (6), 451-465, 2002
2822002
Service brand relationship quality: hot or cold?
B Nyffenegger, H Krohmer, WD Hoyer, L Malaer
Journal of Service Research 18 (1), 90-106, 2015
1962015
Customer satisfaction in transnational buyer–supplier relationships
C Homburg, H Krohmer, JP Cannon, I Kiedaisch
Journal of International Marketing 10 (4), 1-29, 2002
1952002
Implementing an intended brand personality: a dyadic perspective
L Malär, B Nyffenegger, H Krohmer, WD Hoyer
Journal of the Academy of Marketing Science 40, 728-744, 2012
1862012
Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
H Krohmer
Deutscher Universitätsverlag, 1999
1341999
Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung
C Homburg, H Krohmer
Gabler, 2008
1322008
Die Fliegenpatsche als Instrument des wissenschaftlichen Dialogs: Replik zum Beitrag" Trotz eklatanter Erfolglosigkeit: Die Erfolgsfaktorenforschung weiter auf Erfolgskurs" von …
C Homburg, H Krohmer
Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 2004
1172004
Governance of international business relationships: A cross-cultural study on alternative governance modes
C Homburg, JP Cannon, H Krohmer, I Kiedaisch
Journal of International Marketing 17 (3), 1-20, 2009
642009
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?
D Greenberg, E Ehrensperger, M Schulte-Mecklenbeck, WD Hoyer, ...
Journal of brand management 27, 195-210, 2020
602020
Krohmer, H.(2003): Marketingmanagement
C Homburg
Strategie-Instrumente-Umsetzung-Unternehmensführung, Wiesbaden, 2006
472006
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
Journal of Product Innovation Management 30 (5), 1042-1053, 2013
462013
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