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Sophia Charlotte Volk
Sophia Charlotte Volk
Senior Research & Teaching Associate at the University of Zurich
E-mail confirmado em ikmz.uzh.ch - Página inicial
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Alignment: Explicating a key concept in strategic communication
SC Volk, A Zerfass
Future directions of strategic communication, 105-123, 2020
1312020
A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future
SC Volk
Public Relations Review 42 (5), 962-977, 2016
1192016
Communication evaluation and measurement: Skills, practices and utilization in European organizations
A Zerfass, D Verčič, SC Volk
Corporate communications: An international journal 22 (1), 2-18, 2017
1182017
How communication departments contribute to corporate success: The communications contributions framework
A Zerfass, SC Volk
Journal of Communication Management 22 (4), 397-415, 2018
832018
Eine Toolbox für das Kommunikationsmanagement
A Zerfaß, SC Volk
Toolbox Kommunikationsmanagement: Denkwerkzeuge und Methoden für die …, 2019
782019
How to play the game. Strategic tools for managing corporate communications and creating value for your organization
SC Volk, K Berger, A Zerfaß, L Bisswanger, M Fetzer, K Köhler
Communication Insights, 2017
662017
New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s
SC Volk, A Buhmann
Journal of Communication Management 23 (3), 162-178, 2019
312019
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
SC Volk, A Zerfass
Journal of Communication Management 25 (1), 50-67, 2021
252021
Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag
A Zerfaß, SC Volk
Handbuch Unternehmenskommunikation, 1-23, 2022
232022
Comparative Communication Research: A Study of the Conceptual, Methodological, and Social Challenges of International Collaborative Studies in Communication Science
SC Volk
Springer VS, 2021
22*2021
Employees as corporate ambassadors: A qualitative study exploring the perceived benefits and challenges from three perspectives
J Brockhaus, L Dicke, P Hauck, SC Volk
Joy (Advances in Public Relations and Communication Management) 5, 115-134, 2020
222020
Positionierung von Kommunikationsabteilungen und Kommunikatoren: Leistungsbeitrag, Rollen und Selbstverständnis
SC Volk, A Zerfaß
Handbuch Unternehmenskommunikation, 1-23, 2020
202020
Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions
SC Volk, D Vogler, S Fürst, MS Schäfer, I Sörensen
Public Relations Review 49 (4), 102339, 2023
182023
Assessing changes in the public communication of higher education institutions: A survey of leaders of Swiss universities and colleges
S Fürst, SC Volk, MS Schäfer, D Vogler, I Sörensen
Studies in Communication Sciences 22 (3), 515-534, 2022
162022
Aligning and linking communication with organizational goals
A Zerfass, SC Volk
The handbook of public sector communication, 417-434, 2020
132020
Measurement and evaluation: framework, methods, and critique
A Buhmann, SC Volk
Research handbook on strategic communication, 475-489, 2022
102022
Towards comparative research in strategic communication: A systematic analysis of cross-national studies and future directions
SC Volk
International Journal of Strategic Communication 11 (5), 434-453, 2017
102017
Akzeptanz durch Transparenz?
J Ebert, S Keßler, SC Volk
Akzeptanz in der Medien-und Protestgesellschaft: Zur Debatte um Legitimation …, 2015
92015
“It’s not so easy to measure impact”: A qualitative analysis of how universities measure and evaluate their communication
I Sörensen, SC Volk, S Fürst, D Vogler, MS Schäfer
International Journal of Strategic Communication 18 (2), 93-114, 2024
82024
Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions
S Fürst, SC Volk, MS Schäfer, D Vogler, IH Sörensen
JCOM: Journal of Science Communication 21 (07), A06, 2022
82022
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