| Filter bubbles, echo chambers, and online news consumption S Flaxman, S Goel, JM Rao Public opinion quarterly 80 (S1), 298-320, 2016 | 2567 | 2016 |
| The good news-bad news effect: asymmetric processing of objective information about yourself D Eil, JM Rao American Economic Journal: Microeconomics 3 (2), 114-138, 2011 | 885 | 2011 |
| Avoiding the ask: A field experiment on altruism, empathy, and charitable giving J Andreoni, JM Rao, H Trachtman Journal of political Economy 125 (3), 625-653, 2017 | 743 | 2017 |
| The power of asking: How communication affects selfishness, empathy, and altruism J Andreoni, JM Rao Journal of public economics 95 (7-8), 513-520, 2011 | 516 | 2011 |
| Fair and balanced? quantifying media bias through crowdsourced content analysis C Budak, S Goel, JM Rao Public Opinion Quarterly, 2016 | 442 | 2016 |
| Precinct or prejudice? Understanding racial disparities in New York City’s stop-and-frisk policy S Goel, JM Rao, R Shroff | 395 | 2016 |
| The unfavorable economics of measuring the returns to advertising RA Lewis, JM Rao Quarterly Journal of Economics 130 (4), 1941-1973, 2015 | 343 | 2015 |
| Modeling consumer preferences and price sensitivities from large-scale grocery shopping transaction logs M Wan, D Wang, M Goldman, M Taddy, J Rao, J Liu, D Lymberopoulos, ... Proceedings of the 26th international conference on world wide web, 1103-1112, 2017 | 227 | 2017 |
| The economics of spam JM Rao, DH Reiley Journal of Economic Perspectives 26 (3), 87-110, 2012 | 206 | 2012 |
| Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising RA Lewis, JM Rao, DH Reiley Proceedings of the 20th international conference on World wide web, 157-166, 2011 | 174 | 2011 |
| Personalized content from indexed archives D Reiley, JM Rao, M Schwarz, A Skrzypacz US Patent 9,965,129, 2018 | 117 | 2018 |
| Ideological segregation and the effects of social media on news consumption S Flaxman, S Goel, JM Rao Available at SSRN 2363701, 2013 | 117 | 2013 |
| Creating a content index using data on user actions D Reiley, M Schwarz, JM Rao, A Skrzypacz US Patent 9,792,285, 2017 | 93 | 2017 |
| A/b testing with fat tails EM Azevedo, A Deng, JL Montiel Olea, J Rao, EG Weyl Journal of Political Economy 128 (12), 4614-000, 2020 | 89* | 2020 |
| Competition and crowd-out for brand keywords in sponsored search A Simonov, C Nosko, JM Rao Marketing Science 37 (2), 200-215, 2018 | 85 | 2018 |
| Effort vs. concentration: the asymmetric impact of pressure on NBA performance M Goldman, JM Rao Proceedings of the MIT Sloan sports analytics conference, 1-10, 2012 | 77 | 2012 |
| Measuring the Effects of Advertising R Lewis, JM Rao, DH Reiley Economic analysis of the digital economy, 191, 2015 | 63 | 2015 |
| Usage patterns and the economics of the public cloud C Kilcioglu, JM Rao, A Kannan, RP McAfee Proceedings of the 26th International Conference on World Wide Web, 83-91, 2017 | 56 | 2017 |
| Experiments as Instruments: Heterogeneous Position Effects in Sponsored Search Auctions. M Goldman, J Rao EAI Endorsed Trans. Serious Games 3 (11), e2, 2016 | 52 | 2016 |
| Personalized risk assessments in the criminal justice system S Goel, JM Rao, R Shroff American Economic Review 106 (5), 119-123, 2016 | 47 | 2016 |