| Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler Journal of interactive marketing 18 (1), 38-52, 2004 | 10850 | 2004 |
| Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality T Hennig-Thurau, KP Gwinner, DD Gremler Journal of service research 4 (3), 230-247, 2002 | 4222 | 2002 |
| The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development T Hennig‐Thurau, A Klee Psychology & Marketing 14 (8), 737-764, 1998 | 2738 | 1998 |
| The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010 | 2625 | 2010 |
| Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet T Hennig-Thurau, G Walsh, G Walsh International journal of electronic commerce 8 (2), 51-74, 2003 | 1890 | 2003 |
| Are all smiles created equal? How emotional contagion and emotional labor affect service relationships T Hennig-Thurau, M Groth, M Paul, DD Gremler Journal of marketing 70 (3), 58-73, 2006 | 1564 | 2006 |
| Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention T Hennig‐Thurau Journal of Service Management 15 (5), 460-478, 2004 | 1391 | 2004 |
| Modeling and managing student loyalty: An approach based on the concept of relationship quality T Hennig-Thurau, MF Langer, U Hansen Journal of service research 3 (4), 331-344, 2001 | 1293 | 2001 |
| Customer reactions to emotional labor: The roles of employee acting strategies and customer detection accuracy M Groth, T Hennig-Thurau, G Walsh Academy of management Journal 52 (5), 958-974, 2009 | 889 | 2009 |
| Social commerce: a contingency framework for assessing marketing potential MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann Journal of interactive marketing 27 (4), 311-323, 2013 | 756 | 2013 |
| Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities A Marchand, T Hennig-Thurau Journal of interactive marketing 27 (3), 141-157, 2013 | 663 | 2013 |
| Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies T Hennig-Thurau, C Wiertz, F Feldhaus Journal of the Academy of Marketing Science 43, 375-394, 2015 | 581 | 2015 |
| Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being. SD Pugh, M Groth, T Hennig-Thurau Journal of applied psychology 96 (2), 377, 2011 | 565 | 2011 |
| Consumer file sharing of motion pictures T Hennig-Thurau, V Henning, H Sattler Journal of marketing 71 (4), 1-18, 2007 | 513 | 2007 |
| Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies T Hennig-Thurau, CF Hofacker, B Bloching Journal of interactive marketing 27 (4), 237-241, 2013 | 486 | 2013 |
| Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention T Hennig-Thurau Springer Science & Business Media, 2000 | 454 | 2000 |
| German consumer decision‐making styles G Walsh, VW MITCHELL, T Hennig‐Thurau Journal of Consumer Affairs 35 (1), 73-95, 2001 | 421 | 2001 |
| Does customer demotion jeopardize loyalty? T Wagner, T Hennig-Thurau, T Rudolph Journal of marketing 73 (3), 69-85, 2009 | 401 | 2009 |
| Relationship quality and customer retention through strategic communication of customer skills T Hennig-Thurau Journal of marketing management 16 (1-3), 55-79, 2000 | 394 | 2000 |
| Consumer confusion proneness: scale development, validation, and application G Walsh, T Hennig-Thurau, VW Mitchell Journal of Marketing Management 23 (7-8), 697-721, 2007 | 365 | 2007 |
Dwayne D. GremlerDistinguished Research Professor, Bowling Green State UniversityE-mail confirmado em bgsu.edu