| Reviewing theories of adolescent substance use: organizing pieces in the puzzle. J Petraitis, BR Flay, TQ Miller Psychological bulletin 117 (1), 67, 1995 | 1972 | 1995 |
| Standards of evidence: Criteria for efficacy, effectiveness and dissemination BR Flay, A Biglan, RF Boruch, FG Castro, D Gottfredson, S Kellam, ... Prevention science 6, 151-175, 2005 | 1820 | 2005 |
| Why children start smoking cigarettes: predictors of onset KM Conrad, BR Flay, D Hill British journal of addiction 87 (12), 1711-1724, 1992 | 1305 | 1992 |
| A multicommunity trial for primary prevention of adolescent drug abuse: Effects on drug use prevalence MA Pentz, JH Dwyer, DP MacKinnon, BR Flay, WB Hansen, EYI Wang, ... Jama 261 (22), 3259-3266, 1989 | 1105 | 1989 |
| Efficacy and effectiveness trials (and other phases of research) in the development of health promotion programs BR Flay Preventive medicine 15 (5), 451-474, 1986 | 990 | 1986 |
| The theory of triadic influence. BR Flay, FJ Snyder, J Petraitis Jossey-Bass/Wiley, 2009 | 981 | 2009 |
| Stages in the development of adolescent smoking KP Mayhew, BR Flay, JA Mott Drug and alcohol dependence 59, 61-81, 2000 | 738 | 2000 |
| Psychosocial approaches to smoking prevention: a review of findings. BR Flay Health psychology 4 (5), 449, 1985 | 687 | 1985 |
| Differential influence of parental smoking and friends' smoking on adolescent initiation and escalation and smoking BR Flay, FB Hu, O Siddiqui, LE Day, D Hedeker, J Petraitis, J Richardson, ... Journal of Health and Social behavior, 248-265, 1994 | 679 | 1994 |
| Psychosocial predictors of different stages of cigarette smoking among high school students BR Flay, D Phil, FB Hu, J Richardson Preventive medicine 27 (5), A9-A18, 1998 | 619 | 1998 |
| The critical role of nurturing environments for promoting human well-being. A Biglan, BR Flay, DD Embry, IN Sandler American Psychologist 67 (4), 257, 2012 | 584 | 2012 |
| Mass media and smoking cessation: a critical review. BR Flay American Journal of Public Health 77 (2), 153-160, 1987 | 582 | 1987 |
| Cigarette smoking: Why young people do it and ways of preventing it BR Flay, JR d'Avernas, JA Best, MW Kersell, KB Ryan Pediatric and adolescent behavioral medicine 10, 132-183, 1983 | 560 | 1983 |
| Relative effectiveness of comprehensive community programming for drug abuse prevention with high-risk and low-risk adolescents. CA Johnson, MA Pentz, MD Weber, JH Dwyer, N Baer, DP MacKinnon, ... Journal of consulting and clinical psychology 58 (4), 447, 1990 | 542 | 1990 |
| Comparison of population-averaged and subject-specific approaches for analyzing repeated binary outcomes FB Hu, J Goldberg, D Hedeker, BR Flay, MA Pentz American journal of epidemiology 147 (7), 694-703, 1998 | 519 | 1998 |
| Effects of 2 prevention programs on high-risk behaviors among African American youth: a randomized trial BR Flay, S Graumlich, E Segawa, JL Burns, MY Holliday Archives of pediatrics & adolescent medicine 158 (4), 377-384, 2004 | 487 | 2004 |
| The persistence of experimentally induced attitude change TD Cook, BR Flay Advances in experimental social psychology 11, 1-57, 1978 | 447 | 1978 |
| Role of the media in influencing trajectories of youth smoking M Wakefield, B Flay, M Nichter, G Giovino Addiction 98, 79-103, 2003 | 439 | 2003 |
| Mediating mechanisms in a school-based drug prevention program: first-year effects of the Midwestern Prevention Project. DP MacKinnon, CA Johnson, MA Pentz, JH Dwyer, WB Hansen, BR Flay, ... Health Psychology 10 (3), 164, 1991 | 404 | 1991 |
| Random-effects regression models for clustered data with an example from smoking prevention research. D Hedeker, RD Gibbons, BR Flay Journal of consulting and clinical psychology 62 (4), 757, 1994 | 376 | 1994 |