| The future of TV and online video platforms: A study on predictors of use and interaction with content in the Egyptian evolving telecomm, media & entertainment industries R Allam, H Dinana Sage Open 11 (3), 21582440211040804, 2021 | 22 | 2021 |
| The impact of humorous advertising on consumer's buying, word of mouth and recall GW El-tazy, HO Dinana Journal of Business and Retail Management Research 12 (2), 2018 | 15 | 2018 |
| Insight-Driven Sales Management HO Dinana IntechOpen, 2020 | 8 | 2020 |
| Society 5.0 and the future economies H Dinana The Cairo Review of Global Affairs, 2020 | 7 | 2020 |
| Marketing and Advertising in the Online-to-offline (O2O) World HO Dinana IGI Global, 2022 | 4 | 2022 |
| The effect of entrepreneurial market orientation on firm performance: The case of SMEs in Egypt HM Elshourbagy, HO Dinana Proceedings of the 8th International Conference on Information Communication …, 2018 | 3 | 2018 |
| The effect of online and offline brand experience on brand equity E Shehab, HO Dinana Marketing and Advertising in the Online-to-Offline (O2O) World, 185-205, 2023 | 1 | 2023 |
| The Effect of Online and Offline Touchpoints on Customer Experience and Brand Performance: A Case of an Omnichannel Marketing Strategy in Egypt HO Dinana, MF Morsy Marketing and Advertising in the Online-to-Offline (O2O) World, 136-160, 2023 | | 2023 |
| Strategy Savvy: Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization H Dinana Productivity Press, 2022 | | 2022 |
| Advertising in the Age of Ad-Blockers HO Dinana Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities …, 2022 | | 2022 |
| The Impact of Relationship Trust on SME Franchisees Performance: The case of franchising in Egypt MT Eldine, HO Dinana ICSB World Conference Proceedings, 1-7, 2019 | | 2019 |