| Users of the world, unite! The challenges and opportunities of Social Media AM Kaplan, M Haenlein Business horizons 53 (1), 59-68, 2010 | 36179 | 2010 |
| Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence AHM Kaplan Business Horizons 62 (1), 15-25, 2019 | 3558 | 2019 |
| A brief history of artificial intelligence: On the past, present, and future of artificial intelligence M Haenlein, A Kaplan California management review 61 (4), 5-14, 2019 | 2933 | 2019 |
| A beginner's guide to partial least squares analysis M Haenlein, AM Kaplan Understanding statistics 3 (4), 283-297, 2004 | 2909 | 2004 |
| Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster AM Kaplan, M Haenlein Business horizons 59 (4), 441-450, 2016 | 1469 | 2016 |
| Social media metrics—A framework and guidelines for managing social media K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels Journal of interactive marketing 27 (4), 281-298, 2013 | 1164 | 2013 |
| Two hearts in three-quarter time: How to waltz the social media/viral marketing dance AM Kaplan, M Haenlein Business horizons 54 (3), 253-263, 2011 | 944 | 2011 |
| If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 AM Kaplan Business horizons 55 (2), 129-139, 2012 | 915 | 2012 |
| The fairyland of Second Life: Virtual social worlds and how to use them AM Kaplan, M Haenlein Business horizons 52 (6), 563-572, 2009 | 878 | 2009 |
| Competition and strategy in higher education: Managing complexity and uncertainty F Pucciarelli, A Kaplan Business horizons 59 (3), 311-320, 2016 | 852 | 2016 |
| The early bird catches the news: Nine things you should know about micro-blogging AM Kaplan, M Haenlein Business horizons 54 (2), 105-113, 2011 | 832 | 2011 |
| Rulers of the world, unite! The challenges and opportunities of artificial intelligence A Kaplan, M Haenlein Business Horizons 63 (1), 37-50, 2020 | 654 | 2020 |
| Social media: back to the roots and back to the future AM Kaplan, M Haenlein Journal of systems and information technology 14 (2), 101-104, 2012 | 605 | 2012 |
| Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 377 | 2020 |
| Toward a parsimonious definition of traditional and electronic mass customization AM Kaplan, M Haenlein Journal of product innovation management 23 (2), 168-182, 2006 | 356 | 2006 |
| Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ... International Journal of Research in Marketing 39 (2), 522-540, 2022 | 228 | 2022 |
| European management and European business schools: Insights from the history of business schools A Kaplan European Management Journal 32 (2), 529-534, 2014 | 228 | 2014 |
| Social media, the digital revolution, and the business of media AM Kaplan International Journal on Media Management 17 (4), 197-199, 2015 | 222 | 2015 |
| A model to determine customer lifetime value in a retail banking context M Haenlein, AM Kaplan, AJ Beeser European Management Journal 25 (3), 221-234, 2007 | 216 | 2007 |
| Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value M Haenlein, AM Kaplan, D Schoder Journal of marketing 70 (3), 5-20, 2006 | 210 | 2006 |
Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolE-mail confirmado em escp.eu