| The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant V Folkes, S Matta Journal of Consumer Research 31 (2), 390-401, 2004 | 390 | 2004 |
| The malleable brand: The role of implicit theories in evaluating brand extensions EA Yorkston, JC Nunes, S Matta Journal of Marketing 74 (1), 80-93, 2010 | 283 | 2010 |
| Shame and the motivation to change the self. B Lickel, K Kushlev, V Savalei, S Matta, T Schmader Emotion 14 (6), 1049, 2014 | 234 | 2014 |
| Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal–oriented brand meaning to brand extensions IM Martin, DW Stewart, S Matta Journal of the Academy of Marketing Science 33 (3), 275-294, 2005 | 154 | 2005 |
| Inferences about the brand from counterstereotypical service providers S Matta, VS Folkes Journal of Consumer Research 32 (2), 196-206, 2005 | 88 | 2005 |
| Digital technologies and privacy: State of the art and research directions D Scarpi, G Pizzi, S Matta Psychology & Marketing 39 (9), 1687-1697, 2022 | 50 | 2022 |
| Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists … S Matta, N Rogova, G Luna-Cortés Personality and individual differences 186, 111352, 2022 | 47 | 2022 |
| How do social norms influence parents’ food choices for their children? The role of social comparison and implicit self-theories J Hogreve, S Matta, AS Hettich, RW Reczek Journal of retailing 97 (2), 173-190, 2021 | 30 | 2021 |
| When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter VS Folkes, S Matta Journal of Consumer Psychology 23 (1), 19-35, 2013 | 14 | 2013 |
| The role of identity in digital consumer behavior: a conceptual model and research propositions based on gender N Rogova, S Matta AMS Review 13 (1), 55-70, 2023 | 12 | 2023 |
| Extending brand equity: The role of goal congruence IM Martin, S Matta, DW Stewart Progress in Economics Research 8, 1-18, 2004 | 7 | 2004 |
| Exploring Shame and Guilt in Consumer Behavior S Matta, VM Patrick, DJ MacInnis Advances in Consumer Research 32, 191, 2005 | 4 | 2005 |
| The Impact of Branding and Marketing Communication Strategies on the Transfer of Purposive, Goal–Oriented Brand Meaning IM Martin, DW Stewart, S Matta Journal of the Academy of Marketing Science 33 (3), 275-94, 2005 | 4 | 2005 |
| The role of implicit theories in brand extendibility E Yorkston, J Nunes, S Matta Marshall School of Business Working Paper No. MKT, 06-07, 2007 | 3 | 2007 |
| HOw Much to Use?: An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity VS Folkes, S Matta Review of marketing research, 33-62, 2017 | 2 | 2017 |
| Thank you for your helping hand! Ways to avoid negative consequences of customer participation in recovery of technology product failure N Bilstein, SM Matta, J Hogreve Proceedings/Association for Consumer Research 44, 2016 | 1 | 2016 |
| Unintended Effects of Customer Participation in Recovery: Can Choice Availability be a Remedy? N Bilstein, SM Matta, J Hogreve Marketing in a global, digital and connected world. 2015 AMA Winter …, 2015 | 1 | 2015 |
| When Are There Too Many Women? Consumers' Judgments of Gender in Service Groups V Folkes, S Matta ACR North American Advances, 2013 | 1 | 2013 |
| CONSUMERS’PERCEPTIONS OF FIRMS EMPLOYING COUNTER-STEREOTYPICAL SERVICE PROVIDERS: MAKING A CASE FOR A GENDER DIVERSE WORK FORCE VS Folkes, S Matta Marketing Theory and Applications, 53, 2007 | 1 | 2007 |
| When Women are from Mars and Men from Venus: The Effect of Gender Counter-Stereotypical Employees on Consumers' Perceptions S Matta, VS Folkes Advances in Consumer Research 32, 243, 2005 | 1 | 2005 |
