| Introduction to business management GJJ Cronje, GS Du Toit, MDC Motlatla, AK Marais (No Title), 2004 | 627* | 2004 |
| Marketing management: a South African perspective MC Cant Juta and Company Ltd, 2011 | 405 | 2011 |
| Introduction to marketing J Strydom Juta and company Ltd, 2011 | 223 | 2011 |
| Marketing management JW Strydom, C Jooste, M Cant Kenwyn: Juta, 293-295, 2000 | 136 | 2000 |
| Introduction to travel and tourism marketing JA Bennett, JW Strydom Juta and Company Ltd, 2001 | 119 | 2001 |
| Principles of Business Manaegment J Strydom Oxford University Press Southern Africa, 2015 | 95 | 2015 |
| Applied strategic marketing PJ Du Plessis, CJ Jooste, JW Strydom Heinemann, 2001 | 85 | 2001 |
| Applied strategic marketing C Jooste, J Strydom, A Berndt, F du Plessis Pearson, 2012 | 74 | 2012 |
| The potential impact of formal retail chains' expansion strategies on retail township development in South Africa DH Tustin, JW Strydom Southern African Business Review 10 (3), 48-66, 2006 | 69 | 2006 |
| An empirical analysis of a private company’s corporate social investment in SMME development in South Africa E Swanepoel, JW Strydom, C Nieuwenhuizen Southern African business review 14 (1), 2010 | 56 | 2010 |
| Marketing success stories A Brink Oxford University Press, USA, 2002 | 53 | 2002 |
| Marketing management A Van der Walt, JW Strydom, S Marx, CJ Jooste Kenwyn: Juta 22, 3-60, 1996 | 49 | 1996 |
| Marketing management F du Plessis Juta, Limited, 2011 | 46 | 2011 |
| Retailing in disadvantaged communities: The outshopping phenomenon revisited JW Strydom Journal of Contemporary Management 8 (1), 150-172, 2011 | 43 | 2011 |
| David against Goliath: predicting the survival of formal small businesses in Soweto J Strydom The International Business & Economics Research Journal (Online) 14 (3), 463, 2015 | 42 | 2015 |
| Generation Y consumers: Behavioural patterns of selected South African students T Holtzhausen, J Strydom The Business Review Cambridge 5 (1), 314-318, 2006 | 38 | 2006 |
| Stellenbosch Wine Route wineries: Management’s perspective on the advantages and key success factors of wine tourism A Kirkman, JW Strydom, C van Zyl Southern African Business Review 17 (2), 93-112, 2013 | 35 | 2013 |
| The use of game theory to determine the optimum market position of selected arts festivals in South Africa C Van Zyl, JW Strydom Southern African Business Review 11 (3), 121-143, 2007 | 28 | 2007 |
| An Analysis of Business Interventions and Their Effect on the Perceived Success of South African Small and Medium Enteprises EJ Ferreira University of South Africa, 2007 | 25 | 2007 |
| Business management AO Clark Suffolk: Arima Publishing, 2012 | 23 | 2012 |