| The long-term effects of price promotions on category incidence, brand choice, and purchase quantity K Pauwels, DM Hanssens, S Siddarth Journal of marketing research 39 (4), 421-439, 2002 | 722 | 2002 |
| The last straw? Cigarette advertising and realized market shares among youths and adults, 1979–1993 RW Pollay, S Siddarth, M Siegel, A Haddix, RK Merritt, GA Giovino, ... Journal of Marketing 60 (2), 1-16, 1996 | 442 | 1996 |
| Determining segmentation in sales response across consumer purchase behaviors RE Bucklin, S Gupta, S Siddarth journal of Marketing Research 35 (2), 189-197, 1998 | 374 | 1998 |
| Making the cut: Modeling and analyzing choice set restriction in scanner panel data S Siddarth, RE Bucklin, DG Morrison Journal of Marketing Research 32 (3), 255-266, 1995 | 207 | 1995 |
| To zap or not to zap: A study of the determinants of channel switching during commercials S Siddarth, A Chattopadhyay Marketing Science 17 (2), 124-138, 1998 | 177 | 1998 |
| Pricing a bundle of products or services: The case of nonprofits A Ansari, S Siddarth, CB Weinberg Journal of Marketing Research 33 (1), 86-93, 1996 | 146 | 1996 |
| The impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects K Chang, S Siddarth, CB Weinberg Marketing Science 18 (2), 178-192, 1999 | 140 | 1999 |
| Distribution intensity and new car choice RE Bucklin, S Siddarth, JM Silva-Risso Journal of Marketing Research 45 (4), 473-486, 2008 | 128 | 2008 |
| Price formats as a source of price dispersion: A study of online and offline prices in the domestic US airline markets RK Chellappa, RG Sin, S Siddarth Information Systems Research 22 (1), 83-98, 2011 | 93 | 2011 |
| To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions S Dasgupta, S Siddarth, J Silva-Risso Journal of Marketing Research 44 (3), 490-502, 2007 | 91 | 2007 |
| Price advertising by manufacturers and dealers L Xu, KC Wilbur, S Siddarth, JM Silva-Risso Management Science 60 (11), 2816-2834, 2014 | 37 | 2014 |
| Information accessed or information available? The impact on consumer preferences inferred at a durable product e-commerce website IS Currim, O Mintz, S Siddarth Journal of Interactive Marketing 29 (1), 11-25, 2015 | 35 | 2015 |
| The long-term effects of price promotions on category incidence, brand choice, and purchase quantity M Hanssens Dominique, S Siddarth Journal of Marketing Research 39 (4), 421-39, 2002 | 34 | 2002 |
| Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad P Gustafson, S Siddarth Journal of Applied Statistics 34 (5), 585-609, 2007 | 29 | 2007 |
| Modelling the effect of purchase quantity on consumer choice of product assortment RE Bucklin, S Gupta, S Siddarth Journal of Forecasting 17 (3‐4), 281-301, 1998 | 29 | 1998 |
| Lease or buy?: A structural model of the vehicle acquisition decision S Dasgupta, S Siddarth, J Silva-Risso University of Southern California, working paper, 2003 | 19 | 2003 |
| The Informational Role of Product Trade‐Ins for Pricing Durable Goods O Kwon, AJ Dukes, S Siddarth, JM Silva‐Risso The Journal of Industrial Economics 63 (4), 736-762, 2015 | 17 | 2015 |
| A model for inferring market preferences from online retail product information matrices TJ Gilbride, IS Currim, O Mintz, S Siddarth Journal of Retailing 92 (4), 470-485, 2016 | 12 | 2016 |
| Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand D Jayarajan, S Siddarth, J Silva-Risso International Journal of Research in Marketing 35 (4), 641-660, 2018 | 9 | 2018 |
| The impact of word-of-mouth on purchase decisions: The case of motion pictures S Pai, S Siddarth Boston University & University of Southern California.-2007, 2007 | 8 | 2007 |
Randolph E. BucklinProfessor of Marketing, Emeritus, UCLA Anderson School, Los Angeles, CAZweryfikowany adres z anderson.ucla.edu
