| Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site M Trusov, RE Bucklin, K Pauwels Journal of marketing 73 (5), 90-102, 2009 | 4317 | 2009 |
| Determining influential users in internet social networks M Trusov, AV Bodapati, RE Bucklin Journal of marketing research 47 (4), 643-658, 2010 | 1144 | 2010 |
| Reference effects of price and promotion on brand choice behavior JM Lattin, RE Bucklin Journal of Marketing research 26 (3), 299-310, 1989 | 923 | 1989 |
| A model of web site browsing behavior estimated on clickstream data RE Bucklin, C Sismeiro Journal of marketing research 40 (3), 249-267, 2003 | 645 | 2003 |
| From generic to branded: A model of spillover in paid search advertising OJ Rutz, RE Bucklin Journal of Marketing Research 48 (1), 87-102, 2011 | 569 | 2011 |
| Brand choice, purchase incidence, and segmentation: An integrated modeling approach RE Bucklin, S Gupta Journal of marketing research 29 (2), 201-215, 1992 | 516 | 1992 |
| Modeling purchase behavior at an e-commerce web site: A task-completion approach C Sismeiro, RE Bucklin Journal of marketing research 41 (3), 306-323, 2004 | 449 | 2004 |
| A two-state model of purchase incidence and brand choice RE Bucklin, JM Lattin Marketing Science 10 (1), 24-39, 1991 | 446 | 1991 |
| Click here for Internet insight: Advances in clickstream data analysis in marketing RE Bucklin, C Sismeiro Journal of Interactive marketing 23 (1), 35-48, 2009 | 424 | 2009 |
| Determining segmentation in sales response across consumer purchase behaviors RE Bucklin, S Gupta, S Siddarth journal of Marketing Research 35 (2), 189-197, 1998 | 374 | 1998 |
| Commercial use of UPC scanner data: Industry and academic perspectives RE Bucklin, S Gupta Marketing Science 18 (3), 247-273, 1999 | 328 | 1999 |
| Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment PR Hoban, RE Bucklin Journal of Marketing Research 52 (3), 375-393, 2015 | 290 | 2015 |
| Choice and the Internet: From clickstream to research stream RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ... Marketing letters 13, 245-258, 2002 | 264 | 2002 |
| A latent instrumental variables approach to modeling keyword conversion in paid search advertising OJ Rutz, RE Bucklin, GP Sonnier Journal of Marketing Research 49 (3), 306-319, 2012 | 220 | 2012 |
| Making the cut: Modeling and analyzing choice set restriction in scanner panel data S Siddarth, RE Bucklin, DG Morrison Journal of Marketing Research 32 (3), 255-266, 1995 | 207 | 1995 |
| A decision support system for planning manufacturers' sales promotion calendars JM Silva-Risso, RE Bucklin, DG Morrison Marketing Science 18 (3), 274-300, 1999 | 195 | 1999 |
| The role of internal reference points in the category purchase decision DR Bell, RE Bucklin Journal of Consumer Research 26 (2), 128-143, 1999 | 190 | 1999 |
| A model of product category competition among grocery retailers RE Bucklin, JM Lattin Journal of Retailing 68 (3), 271, 1992 | 189 | 1992 |
| Modeling indirect effects of paid search advertising: Which keywords lead to more future visits? OJ Rutz, M Trusov, RE Bucklin Marketing Science 30 (4), 646-665, 2011 | 185 | 2011 |
| Determining interbrand substitutability through survey measurement of consumer preference structures RE Bucklin, V Srinivasan Journal of Marketing Research 28 (1), 58-71, 1991 | 139 | 1991 |
