| Investigating antecedents and consequences of brand identification S Kuenzel, S Vaux Halliday Journal of Product & Brand Management 17 (5), 293-304, 2008 | 656 | 2008 |
| The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification S Kuenzel, SV Halliday Journal of Targeting, Measurement and Analysis for Marketing 18, 167-176, 2010 | 399 | 2010 |
| The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction S Kuenzel, M Yassim Managing Leisure 12 (1), 43-57, 2007 | 271 | 2007 |
| A critical analysis of service recovery processes in the hotel industry S Kuenzel, N Katsaris TMC academic Journal 4 (1), 1-11, 2009 | 60 | 2009 |
| Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications SV Halliday, S Kuenzel Contemporary thoughts on corporate branding and corporate identity …, 2008 | 43 | 2008 |
| Das Bonusprogramm als Instrument zur Kundenbindung: eine kritische Analyse zentraler Determinanten S Künzel Logos-Verlag, 2002 | 42 | 2002 |
| The effect of bonds on loyalty towards auditors: the mediating role of commitment S Kuenzel, E Krolikowska The Service Industries Journal 28 (5), 685-700, 2008 | 34 | 2008 |
| Contemporary thoughts on corporate branding and corporate identity management TC Melewar, E Karaosmanoglu Palgrave Macmillan, 2008 | 29 | 2008 |
| The ties that bind: an attachment theory perspective of social bonds in tourism E Krolikowska, S Kuenzel, AM Morrison Current Issues in Tourism 23 (22), 2839-2865, 2020 | 17 | 2020 |
| Psychological bonds and their impact on behavioral loyalty in auditor‐client relationships S Kuenzel, E Krolikowska Managerial Auditing Journal 23 (4), 328-344, 2008 | 15 | 2008 |
| Game experience: an analysis of English and Welsh domestic cricket spectators S Kuenzel, M Yassim International Journal of Nonprofit and Voluntary Sector Marketing 15 (1), 52-66, 2010 | 13 | 2010 |
| A Short scale for Measuring brand personality S Kuenzel, KH Phairor Australian and New Zealand Marketing Academy conference, 1-9, 2009 | 13 | 2009 |
| Development of Customer satisfaction and customer loyalty in business to business markets S Kuenzel Journal of International Business and Economics 9 (4), 78-87, 2009 | 10 | 2009 |
| Models of advertising standardisation and adaptation: it's time to move the debate forward E Krolikowska, S Kuenzel The Marketing Review 8 (4), 383-394, 2008 | 10 | 2008 |
| Discrepancies between tourists’ and managers’ perceptions of service failures and service recoveries in hotels S Kuenzel, N Katsaris International Journal of Business Research 11 (5), 16-25, 2011 | 8 | 2011 |
| An attachment theory perspective of professional service providers' social bonds with their clients E Krolikowska-Adamczyk, S Kuenzel Industrial Marketing Management 118, 136-147, 2024 | 3 | 2024 |
| Kuenzel, Sven (2008)” S Halliday Journal of Prodact & BrandManagement 17 (5), 293-304, 0 | 2 | |
| Cross-cultural differences: An investigation of service failures and service recoveries in hotels S Kuenzel, N Katsaris European Journal of Management 11 (4), 18-29, 2011 | 1 | 2011 |
| An examination of trust in online shopping S Kuenzel European Journal of Management 10 (3), 36-45, 2010 | 1 | 2010 |
| Client loyalty: play the loyalty card S Kuenzel, E Krolikowska Accountancy Age, 2007 | 1 | 2007 |
Sue Vaux HallidayProfessor of Marketing, University of HertfordshireZweryfikowany adres z herts.ac.uk