| The emergence of the DMO concept in Japan: Confusion, contestation and acceptance H Nagai, A Doering, Y Yashima Journal of Destination Marketing & Management 9, 377-380, 2018 | 24 | 2018 |
| The effects of temporal distance and post type on tourists' responses to destination marketing organizations’ social media marketing K Sano, H Sano, Y Yashima, H Takebayashi Tourism Management 101, 104844, 2024 | 18 | 2024 |
| The early emergence of the Japanese DMO: Preliminary insights from Miyazaki, Japan H Nagai, A Doering, Y Yashima CAUTHE (27th: 2017: Dunedin, New Zealand), 635-639, 2017 | 5 | 2017 |
| The increased usage of the English term'DMO'in a Japanese context: An analysis of five major national newspapers H Nagai, E Makino, S Kashiwagi, A Doering, Y Yashima CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality …, 2018 | 2 | 2018 |
| Exploring the role of a local official cartoon character in DMOs' social media marketing: The case of Wakapan in Wakayama Prefecture, Japan K Sano, Y Yashima, IKA Wong, H Takebayashi CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of Hospitality …, 2020 | | 2020 |
