Customer and frontline employee influence on new service development performance HL Melton, MD Hartline Journal of Service Research 13 (4), 411-425, 2010 | 346 | 2010 |
Employee collaboration, learning orientation, and new service development performance HL Melton, MD Hartline Journal of Service Research 16 (1), 67-81, 2013 | 183 | 2013 |
Clusters and supply chain management: the Amish experience T DeWitt, LC Giunipero, HL Melton International Journal of Physical Distribution & Logistics Management 36 (4 …, 2006 | 177 | 2006 |
Student engagement and marketing classes SA Taylor, GL Hunter, H Melton, SA Goodwin Journal of Marketing Education 33 (1), 73-92, 2011 | 139 | 2011 |
Customer and employee co-creation of radical service innovations H Melton, MD Hartline Journal of Services Marketing 29 (2), 112-123, 2015 | 106 | 2015 |
Risk propensity, risk perception and business plan formalisation: a conceptual investigation LC Giunipero, D Denslow, HL Melton International Journal of Entrepreneurship and Innovation Management 8 (4 …, 2008 | 22 | 2008 |
Alternative approaches for educating future global marketing professionals: A comparison of foreign study and research-intensive marketing programs PA Kaufman, HL Melton, II Varner, M Hoelscher, K Schmidt, AD Spaulding Journal of Marketing Education 33 (3), 285-294, 2011 | 18 | 2011 |
An Analysis of the Student Course Engagement Questionnaire (SCEQ) in Large-Section Marketing Principles Classes. SA Taylor, SA Goodwin, H Melton, G Hunter Journal on Excellence in College Teaching 22 (1), 29-57, 2011 | 12 | 2011 |
A framework for effective customer and frontline employee involvement in new service development HL Melton The Florida State University, 2007 | 12 | 2007 |
A meta-analytic investigation of the antecedents of digital piracy SA Taylor, C Ishida, H Melton Handbook of service marketing research, 437-464, 2014 | 9 | 2014 |
Structural Antecedents of Market, Learning and Entrepreneurial Orientations HL Melton Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | | 2014 |
Structural Antecedents of Market, Learning and Entrepreneurial Orientations HL Melton DEVELOPMENTS IN MARKETING SCIENCE 29, 190, 2006 | | 2006 |