Obserwuj
Shangwen Yi
Tytuł
Cytowane przez
Cytowane przez
Rok
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies
J Boegershausen, Y Cornil, S Yi, DJ Hardisty
International Journal of Research in Marketing, 2025
22025
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals
G Nyilasy, S Yi, D Herhausen, S Ludwig, DW Dahl
Journal of Marketing, 00222429241288464, 2025
2025
The Price That Binds: Perceived Fairness and the Effectiveness of Restricted Price Promotions
S Yi, DJ Hardisty, DW Griffin, T Allard
Available at SSRN 4384646, 2023
2023
Threshold versus Capped Framing: An Equity Theory of Restricted Promotions
S Yi, T Allard, D Hardisty, D Griffin
Advances in Consumer Research 50, 322-323, 2022
2022
Nie można teraz wykonać tej operacji. Spróbuj ponownie później.
Prace 1–4