| Геймификация: подходы к определению и основные направления исследований в менеджменте СА Муравская, ММ Смирнова Вестник Санкт-Петербургского университета. Менеджмент 18 (4), 510-530, 2019 | 35 | 2019 |
| Подходы к управлению потребительской лояльностью: перспектива" 3D" СА Муравская, КС Головачева, ММ Смирнова, ОН Алканова, ... Вестник Санкт-Петербургского университета. Менеджмент 18 (1), 70-93, 2019 | 18 | 2019 |
| Changes in consumer behavior in the BRICS countries during the COVID-19 pandemic: The role of trust and anxiety S Berezka, V Rebiazina, S Muravskaia BRICS Journal of Economics 2 (1), 53-73, 2021 | 17 | 2021 |
| Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge D Muravskii, M Smirnova, S Muravskaia International Journal of Advertising 41 (7), 1282-1313, 2022 | 4 | 2022 |
| Sustainable growth in times of crisis: L’Oréal Russia M Daniil, M Snezhana, R Elena, K Valeria Emerald Emerging Markets Case Studies 10 (4), 1-20, 2020 | 2 | 2020 |
| Gamification: Main approaches to definition and research directions SA Muravsakaia, MM Smirnova St Petersburg State University, 2019 | 2 | 2019 |
| Using a narrative in sales promotions: An online vignette study. K Golovacheva, D Muravskii, M Smirnova, S Muravskaia GamiFIN, 72-81, 2020 | 1 | 2020 |
| Impact of gamification in marketing on consumer behavioral intentions MS Aleksandrovna | 1 | 2020 |
| Gamification for teaching social responsibility in business schools D Muravsky, S Muravskaia The Palgrave Handbook of Social Sustainability in Business Education, 331-347, 2024 | | 2024 |
| Beyond all boundaries: women empowerment and the Russian sportswear market D Muravsky, S Muravskaia, D Akkalaeva, S Shkaruba Emerald Emerging Markets Case Studies 12 (4), 1-17, 2022 | | 2022 |
| the place of gamification in customer engagement theory SA Muravskaia St Petersburg State University, 2022 | | 2022 |
| Sustainable growth in times of crisis: L’Oréal Russia D Muravsky, S Muravskaia, E Romanova, V Kudinova Emerald Emerging Markets Case Studies 10 (4), 2020 | | 2020 |
| Introducing perceived gamification in marketing S Muravskaia, M Smirnova, D Muravskii Annual GSOM Emerging Markets Conference 2020, 294-299, 2020 | | 2020 |
| The Usage of Gamification in Marketing Surveys: Opportunities and Challenges S Muravskaia, M Kuznetsova Graduate School of Management, St. Petersburg State University Working Papers, 2019 | | 2019 |
| Loyalty programs in digital era: classification, challenges, future S Muravskaia, KS Golovacheva, MM Smirnova, DV Muravsky, ... GSOM EMERGING MARKETS CONFERENCE 2018, 44-47, 2018 | | 2018 |
Maria M. Smirnova (Мария Михайлов...Marketing Department, Saint Petersburg State University // Otto Friedrich University of BambergZweryfikowany adres z gsom.spbu.ru