| Spillover effects in seeded word-of-mouth marketing campaigns I Chae, AT Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 187 | 2017 |
| How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 108 | 2022 |
| Wearout or weariness? Measuring potential negative consequences of online ad volume and placement on website visits I Chae, HA Bruno, FM Feinberg Journal of Marketing Research 56 (1), 57-75, 2019 | 74 | 2019 |
| Paywall suspensions and digital news subscriptions I Chae, J Ha, DA Schweidel Marketing Science 42 (4), 729-745, 2023 | 16 | 2023 |
| Wait for free: A consumption-decelerating promotion for serialized digital media J Choi, I Chae, F Feinberg Journal of Marketing Research 62 (1), 136-153, 2025 | 3 | 2025 |
| How content affects clicks: A dynamic model of online content consumption I Chae Asia pacific journal of information systems 31 (4), 606-632, 2021 | 2 | 2021 |
| Mixing User-and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment I Chae, DA Schweidel, T Evgeniou, V Padmanabhan Journal of Interactive Marketing 60 (1), 25-43, 2025 | | 2025 |
| Drivers of Social Network Formation: Exploring Brand Homophily I Chae 마케팅연구 36 (4), 91-108, 2021 | | 2021 |
