| Consumer response to retailer use of cause-related marketing: Is more fit better? MJ Barone, AT Norman, AD Miyazaki Journal of retailing 83 (4), 437-445, 2007 | 694 | 2007 |
| The consumption of television programming: Development and validation of the connectedness scale CA Russell, AT Norman, SE Heckler Journal of Consumer Research 31 (1), 150-161, 2004 | 375 | 2004 |
| The pass-along effect: Investigating word-of-mouth effects on online survey procedures AT Norman, CA Russell Journal of Computer-Mediated Communication 11 (4), 1085-1103, 2006 | 190 | 2006 |
| People and “their” television shows: An overview of television connectedness CA Russell, AT Norman, SE Heckler The psychology of entertainment media, 279-294, 2003 | 65 | 2003 |
| Examining the influence of articles involving marketing history, thought, and theory: a journal of marketing citation analysis, 1950s-1990s R Hubbard, AT Norman, CE Miller Marketing Theory 5 (3), 323-336, 2005 | 29 | 2005 |
| Marketing's “Oscars”: A citation analysis of award‐winning articles R Hubbard, AT Norman, RA Parsa Marketing Intelligence & Planning 28 (5), 669-684, 2010 | 15 | 2010 |
| Identifying Facets of Technology Satisfaction: Measure Development and Application. J Njoroge, A Norman, D Reed, I Suh Journal of Learning in Higher Education 8 (2), 7-17, 2012 | 11 | 2012 |
| Exploring product fit and brand fit in brand alliances: Establishing the role of categorization processes AT Norman Journal of Business & Economics Research (Online) 15 (1), 5, 2017 | 10 | 2017 |
| Validating the effects of brand quality on attitude and purchase intention in service–product alliances AT Norman Services Marketing Quarterly 38 (1), 23-30, 2017 | 9 | 2017 |
| Branded products in service encounters: an information integration model of consumer evaluations and intentions AT Norman Services Marketing Quarterly 33 (3), 230-245, 2012 | 6 | 2012 |
| What impact has practitioner research had in the marketing academy? R Hubbard, AT Norman Management Research News 30 (1), 25-33, 2006 | 6 | 2006 |
| The effects of product fit and brand fit on memory retention for brand alliances: when less is more AT Norman International Journal of Management and Marketing Research 9 (1), 13-28, 2016 | 5 | 2016 |
| A Citation Analysis of Articles Dealing with Marketing History, Thought, and Theory, 1970s-1990s: The Full Impact R Hubbard, AT Norman, CE Miller Proceedings of the Conference on Historical Analysis and Research in …, 2005 | 2 | 2005 |
| Hidden Learning: Measuring Student Learning in the Marketing Capstone. CE Miller, A Bryant, A Norman Journal for Advancement of Marketing Education 27 (1), 2019 | | 2019 |
| Veiled Taxes and Their Outcomes: The Case of the Brady Handgun Violence Prevention Act of 1993 (pp. 299-306) CE Miller, JR Fichtner, A Norman | | 2017 |
| Veiled Taxes and Their Outcomes: The Case of the Brady Handgun Violence Prevention Act of 1993 CE Miller, JR Fichtner, A Norman | | 2017 |
| CHAPTER FIFTEEN CA Russell, AT Norman, SE Heckler Clinician's Guide to Neuropsychological Assessment, 447, 2000 | | 2000 |
| Cross-promotion in marketing: An examination of the effects of product fit and brand fit on memory retention and attitude formation AT Norman The University of Arizona, 2000 | | 2000 |
| A Citation Analysis of Articles Dealing With Marketing History, Thought, and Theory, 1970s—1990s: The Full Impact R Hubbard, AT Norman, CE Miller | | |
| PEOPLE AND “THEIR” TELEVISION SHOWS: AN OVERVIEW OF TELEVISION CONNECTEDNESS FILJ Shrum, CA Russell, AT Norman, SE Heckler | | |
