Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption C Hsee, Y Yang, N Li, L Shen Journal of Marketing Research 46 (3), 396-409, 2009 | 271 | 2009 |
The mere urgency effect M Zhu, Y Yang, CK Hsee Journal of Consumer Research 45 (3), 673-690, 2018 | 161 | 2018 |
Specification Seeking: How Product Specifications Influence Consumer Preference C Hsee, Y Yang, J Gu, Yangjie, Chen Journal of Consumer Research 35 (6), 952-966, 2009 | 132 | 2009 |
Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions C Hsee, Y Yang, X Zheng, H Wang Journal of Marketing Research 52 (1), 134-146, 2015 | 130 | 2015 |
Sentimental Value and Its Influence on Hedonic Adaptation Y Yang, J Galak Journal of Personality and Social Psychology, http://psycnet.apa.org …, 2015 | 105 | 2015 |
Framing Influences Willingness to Pay but Not Willingness to Accept Y Yang, J Vosgerau, G Loewenstein Journal of Marketing Research 50 (6), 725-738, 2013 | 78 | 2013 |
How Perceptions of Temporal Distance Influence Satiation J Galak, J Redden, Y Yang, E Kyung Journal of Experimental Social Psychology 52, 118-123, 2014 | 61 | 2014 |
When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation Y Yang, Y Gu, J Galak Journal of Consumer Research, https://academic.oup.com/jcr/article-abs, 2017 | 49 | 2017 |
Relevance insensitivity: A new look at some old biases CK Hsee, Y Yang, X Li Organizational Behavior and Human Decision Processes 153, 13-26, 2019 | 32 | 2019 |
The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions C Hsee, Y Yang, B Ruan Journal of Consumer Research, 2015 | 25 | 2015 |
Early Cost Realization and College Choice H Yoon, Y Yang, C Morewedge Journal of Marketing Research, 2022 | 21 | 2022 |
Prediction Biases: An Integrative Review Y Yang, C Hsee, X Li Current Directions in Psychological Science, https://doi.org/10.1177 …, 2021 | 14 | 2021 |
Rejections are more contagious than choices: how another’s decisions shape our own LX Nan, SK Park, Y Yang Journal of Consumer Research 50 (2), 363-381, 2023 | 10 | 2023 |
The Unintended Consequences of Raising Awareness: Knowing About the Existence of Algorithmic Racial Bias Widens Racial Inequality S Zhang, Y Yang Advances in Consumer Research, 2022 | 8 | 2022 |
Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond Y Yang, X Li, CK Hsee Consumer Psychology Review, 2023 | 5 | 2023 |
Love It Longer: Sentimental Value Slows Hedonic Adaptation Y Yang, J Galak Advances in Consumer Research, 2014 | 5 | 2014 |
Friends with experiential benefits: the experience is more novel when experienced with others Y Tu, Y Yang, A Fishbach ACR North American Advances, 2017 | 3 | 2017 |
Mitigating Inequalities Caused by Awareness of Algorithmic Bias SK Park, Y Yang, S Zhang Advances in Consumer Research, 2022 | 2 | 2022 |
Hypothesis Y Yang, J Galak OSF, 2015 | 2 | 2015 |
The Urgency Bias M Zhu, Y Yang, C Hsee Advances in Consumer Research, 2014 | 1 | 2014 |