| How Do Observers React to Companies’ Humorous Responses to Online Public Complaints? M Béal, Y Grégoire Journal of Service Research 25 (2), 242-259, 2022 | 65 | 2022 |
| The impact of customer inclusion in firm governance on customers' commitment and voice behaviors M Béal, W Sabadie Journal of Business Research 92, 1-8, 2018 | 59 | 2018 |
| The effects of relationship length on customer profitability after a service recovery M Béal, W Sabadie, Y Grégoire Marketing Letters 30 (3-4), 293-305, 2019 | 28 | 2019 |
| Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility M Béal, Y Grégoire, FA Carrillat Journal of Interactive Marketing 58 (1), 34-51, 2023 | 16 | 2023 |
| Is service recovery of equal importance for private vs public complainers? M Béal, A Suri, N Nguyen, Y Grégoire, S Sénécal Journal of Business Research 153, 392-400, 2022 | 11 | 2022 |
| La contribution de la propriété légale des clients aux comportements d'engagement M Béal | 3 | 2018 |
| Humor in Online Brand-to-brand Dialogues: Unveiling the Difference between Top Dog and Underdog Brands M Béal, C Lécuyer, I Guitart Journal of Interactive Marketing, 10949968241266828, 2024 | 2 | 2024 |
| “More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives C Lecuyer, M Béal, S Capelli, W Sabadie European Journal of Marketing 56 (8), 2309-2339, 2022 | 2 | 2022 |
| A Rejection-Based Model of Partial Service Termination and its Impact on Unprofitable Customers M Béal, C Lécuyer, C Bayart, D Clot Journal of Service Research, 10946705241304191, 2025 | | 2025 |
| Comment l’humour peut-il désamorcer l’incivilité sur les réseaux sociaux? M Béal, Y Grégoire, E Gril Gestion 49 (1), 96-99, 2024 | | 2024 |
| Exploring and Responding to Consumer Outrage, Failure, and Incivility J Rotman, V Weber, A Reed, A Perkins, Y Gregoire, M Béal, L McQuilken, ... ACR North American Advances, 2021 | | 2021 |
Yany GregoireHEC MontrealZweryfikowany adres z hec.ca