| Future of retailer profitability: An organizing framework V Kumar, A Anand, H Song Journal of Retailing 93 (1), 96-119, 2017 | 333 | 2017 |
| Cause-related marketing and purchase intention toward team-licensed products: Moderating effects of sport consumers’ altruism W Baek, H Song, DH Kim, KK Byon Sustainability 12 (8), 3183, 2020 | 31 | 2020 |
| Effect of prior gameplay experience on the relationships between esports gameplay intention and live esports streaming content W Jang, KK Byon, H Song Sustainability 13 (14), 8019, 2021 | 25 | 2021 |
| Effects of technology readiness on prosumer attitude and eWOM SL Han, H Song, JJ Han Journal of Global Scholars of Marketing Science 23 (2), 159-174, 2013 | 19 | 2013 |
| Effect of prior gameplay experience on the relationships between esport gameplay intention and live esport streaming content. Sustainability (Switzerland), 13 (14) W Jang, KK Byon, H Song | 6 | 2021 |
| Moderating effect of the power–distance belief on the relationship between employees’ service failures and customers’ behavioral outcomes in the sport service industry H Song, KK Byon International Journal of Environmental Research and Public Health 18 (5), 2488, 2021 | 5 | 2021 |
| What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior W Jang, W Choi, MJ Kim, H Song, KK Byon International Journal of Sports Marketing and Sponsorship 25 (2), 288-309, 2024 | 4 | 2024 |
| The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in … JH Jeon, KK Byon, H Song, SBR Park Frontiers in Psychology 13, 788257, 2022 | 4 | 2022 |
| Esports for development? Exploring esports player profiles and their development and well-being outcomes W Choi, W Jang, H Song, MJ Kim, W Lee, KK Byon International Journal of Sports Marketing and Sponsorship 25 (3), 684-704, 2024 | 2 | 2024 |
| The indirect effects of coping strategies on the relationship between service failures and negative behavioral intention in the fitness industry: moderated mediation analysis H Song, W Jang, S Min, S Jara-Pazmino, KK Byon Sport, Business and Management: An International Journal 14 (5/6), 581-603, 2024 | | 2024 |
| Online sports betting H Song, KK Byon Encyclopedia of Sport Management, 670-672, 2024 | | 2024 |
| Identifying online sports betting motivations associated with betting intention H Song, KK Byon, PM Pedersen International Journal of Sports Marketing and Sponsorship 25 (4), 705-731, 2024 | | 2024 |
| Sport Marketing Analyses: An Introduction KK Byon, BH Yim, H Song, JJ Zhang Marketing Analysis in Sport Business, 1-23, 2022 | | 2022 |
| RFM Scoring to Measure Season Ticket Purchase Behavior Intention H Song, KK Byon | | |
