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Jan Kietzmann
Jan Kietzmann
Gustavson School of Business, University of Victoria, BC, Canada
Zweryfikowany adres z uvic.ca
Tytuł
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Social media? Get serious! Understanding the functional building blocks of social media
JH Kietzmann, K Hermkens, IP McCarthy, BS Silvestre
Business horizons 54 (3), 241-251, 2011
94632011
Ride on! Mobility business models for the sharing economy
B Cohen, J Kietzmann
Organization & environment 27 (3), 279-296, 2014
16892014
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 58 (4), 411-420, 2015
14892015
Social media? It's serious! Understanding the dark side of social media
CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy
European Management Journal 36 (4), 431-438, 2018
7602018
Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey
J Kietzmann, J Paschen, E Treen
Journal of Advertising Research 58 (3), 263-267, 2018
5972018
Deepfakes: Trick or treat?
J Kietzmann, LW Lee, IP McCarthy, TC Kietzmann
Business Horizons 63 (2), 135-146, 2020
5382020
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
J Paschen, J Kietzmann, TC Kietzmann
Journal of business & industrial marketing 34 (7), 1410-1419, 2019
5102019
Game on: Engaging customers and employees through gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business horizons 59 (1), 29-36, 2016
4902016
Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
M Farshid, J Paschen, T Eriksson, J Kietzmann
Business horizons 61 (5), 657-663, 2018
4772018
Unpacking the social media phenomenon: towards a research agenda
JH Kietzmann, BS Silvestre, IP McCarthy, LF Pitt
Journal of public affairs 12 (2), 109-119, 2012
4742012
Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms
A Hughes, A Park, J Kietzmann, C Archer-Brown
Business Horizons 62 (3), 273-281, 2019
4672019
Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing
J Kietzmann, L Pitt, P Berthon
Business Horizons 58 (2), 209-215, 2015
4472015
Bittersweet! Understanding and managing electronic word of mouth
J Kietzmann, A Canhoto
Journal of Public Affairs 13 (2), 146-159, 2013
4332013
A great place to work!? Understanding crowdsourced employer branding
A Dabirian, J Kietzmann, H Diba
Business horizons 60 (2), 197-205, 2017
4262017
How to work a crowd: Developing crowd capital through crowdsourcing
J Prpić, PP Shukla, JH Kietzmann, IP McCarthy
Business Horizons 58 (1), 77-85, 2015
4072015
Artificial intelligence: Building blocks and an innovation typology
U Paschen, C Pitt, J Kietzmann
Business Horizons 63 (2), 147-155, 2020
3692020
Strategic knowledge management and enterprise social media
C Archer-Brown, J Kietzmann
Journal of knowledge management 22 (6), 1288-1309, 2018
2582018
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity
J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon
The Journal of Strategic Information Systems 22 (4), 282-297, 2013
2462013
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
C Campbell, K Plangger, S Sands, J Kietzmann
Journal of Advertising 51 (1), 22-38, 2022
2372022
Employer branding: Understanding employer attractiveness of IT companies
A Dabirian, J Paschen, J Kietzmann
IT professional 21 (1), 82-89, 2019
1812019
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