| Value in use through service experience S Sandström, B Edvardsson, P Kristensson, P Magnusson Managing Service Quality: An International Journal 18 (2), 112-126, 2008 | 761 | 2008 |
| Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C Von Koskull, PR Magnusson Journal of the Academy of marketing Science 43, 137-158, 2015 | 757 | 2015 |
| Managing user involvement in service innovation: Experiments with innovating end users PR Magnusson, J Matthing, P Kristensson Journal of Service research 6 (2), 111-124, 2003 | 664 | 2003 |
| Exploring the Contributions of Involving Ordinary Users in Ideation of Technology‐Based Services* PR Magnusson Journal of product innovation management 26 (5), 578-593, 2009 | 488 | 2009 |
| “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 28 (5), 454-472, 2011 | 431 | 2011 |
| Customer integration within service development—A review of methods and an analysis of insitu and exsitu contributions B Edvardsson, P Kristensson, P Magnusson, E Sundström Technovation 32 (7-8), 419-429, 2012 | 350 | 2012 |
| Benefits of involving users in service innovation PR Magnusson European Journal of Innovation Management 6 (4), 228-238, 2003 | 315 | 2003 |
| Users as a hidden resource for creativity: Findings from an experimental study on user involvement P Kristensson, PR Magnusson, J Matthing Creativity and innovation management 11 (1), 55-61, 2002 | 297 | 2002 |
| Social identity and brand equity formation: A comparative study of collegiate sports fans BA Boyle, P Magnusson Journal of Sport Management 21 (4), 497-520, 2007 | 294 | 2007 |
| The role of cultural intelligence in marketing adaptation and export performance P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ... Journal of International Marketing 21 (4), 44-61, 2013 | 229 | 2013 |
| Involving customers in new service development B Edvardsson, P Kristensson, P Magnusson, J Matthing, A Gustafsson World Scientific, 2006 | 215 | 2006 |
| Beyond anger: A deeper look at consumer animosity CM Harmeling, P Magnusson, N Singh Journal of International Business Studies 46, 676-693, 2015 | 210 | 2015 |
| Technology readiness and usage: a global-identity perspective SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou Journal of the Academy of Marketing Science 37, 250-265, 2009 | 192 | 2009 |
| When learning is not enough: A process model of expatriate adjustment as cultural cognitive dissonance reduction CP Maertz Jr, A Hassan, P Magnusson Organizational Behavior and Human Decision Processes 108 (1), 66-78, 2009 | 178 | 2009 |
| The spillover effects of prototype brand transgressions on country image and related brands P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic Journal of International Marketing 22 (1), 21-38, 2014 | 168 | 2014 |
| Tuning users' innovativeness during ideation P Kristensson, PR Magnusson Creativity and innovation management 19 (2), 147-159, 2010 | 166 | 2010 |
| Exploring users' appropriateness as a proxy for experts when screening new product/service ideas PR Magnusson, E Wästlund, J Netz Journal of Product Innovation Management 33 (1), 4-18, 2016 | 141 | 2016 |
| Value in use through service experience S Sandstrom, B Edvardsson, P Kristensson, P Magnusson Managing service quality 18 (2), 112, 2008 | 134 | 2008 |
| Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson Journal of International Management 25 (4), 100689, 2019 | 127 | 2019 |
| Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations P Magnusson, SA Westjohn, NJ Sirianni Journal of International Business Studies 50, 318-338, 2019 | 124 | 2019 |
