| A cross-national comparison of consumer research measures R Parameswaran, A Yaprak Journal of international business studies 18, 35-49, 1987 | 701 | 1987 |
| Alliance orientation: conceptualization, measurement, and impact on market performance D Kandemir, A Yaprak, ST Cavusgil Journal of the academy of marketing science 34 (3), 324-340, 2006 | 467 | 2006 |
| Will the real-world citizen please stand up! The many faces of cosmopolitan consumer behavior HM Cannon, A Yaprak Journal of International Marketing 10 (4), 30-52, 2002 | 453 | 2002 |
| Mapping country-of-origin research: Recent developments and emerging avenues CC Baughn, A Yaprak Product-country images, 89-115, 2014 | 327 | 2014 |
| A empirical study of the differences between small exporting and non‐exporting US firms A Yaprak International Marketing Review 2 (2), 72-83, 1985 | 320 | 1985 |
| Economic nationalism: Conceptual and empirical development CC Baughn, A Yaprak Political Psychology 17 (4), 759-778, 1996 | 280 | 1996 |
| Learning Through Strategic Alliances: Processes and Factors that Enhance Marketing Effectiveness G Osland, A Yaprak European Journal of Marketing 29 (3), 52-67, 1995 | 233 | 1995 |
| Culture study in international marketing: a critical review and suggestions for future research A Yaprak International Marketing Review 25 (2), 215-229, 2008 | 210 | 2008 |
| Learning from experience in international alliances: antecedents and firm performance implications Z Emden, A Yaprak, ST Cavusgil Journal of Business Research 58 (7), 883-892, 2005 | 189 | 2005 |
| International marketing as a field of study: a critical assessment of earlier development and a look forward ST Cavusgil, S Deligonul, A Yaprak Journal of International Marketing 13 (4), 1-27, 2005 | 157 | 2005 |
| The internationalization of emerging market business groups: an integrated literature review A Yaprak, B Karademir International Marketing Review 27 (2), 245-262, 2010 | 155 | 2010 |
| Evaluating the CYMYC cosmopolitanism scale on Korean consumers SJ Yoon, HM Cannon, A Yaprak Advances in international marketing 7 (1), 211-232, 1996 | 129 | 1996 |
| Strategy formulation in multinational marketing: a deductive, paradigm-integrating approach A Yaprak, R Parameswaran Advances in international marketing 1, 21-45, 1986 | 115 | 1986 |
| Cross-national development and validation of an international business measurement scale: the COISCALE GA Knight, RA Spreng, A Yaprak International Business Review 12 (5), 581-599, 2003 | 113 | 2003 |
| Formulating a multinational marketing strategy: a deductive, cross-national consumer behavior model A Yaprak Georgia State University, 1979 | 113 | 1979 |
| The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms: Evidence from Turkey A Yaprak, T Yosun, D Cetindamar International Business Review 27 (1), 198-207, 2018 | 90 | 2018 |
| Assessing the influence of country of origin on product evaluations: an application of conjoint methodology IP Akaah, A Yaprak Journal of International Consumer Marketing 5 (2), 39-53, 1993 | 89 | 1993 |
| Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects N Papadopoulos, M Cleveland, B Bartikowski, A Yaprak Journal of Product & Brand Management 27 (7), 735-753, 2018 | 85 | 2018 |
| A Decision-making Framework for DecisF;; EE $ Global Sourcing ST Cavusgil, A Yaprakt, PL Yeohs International business review 2 (2), 143-156, 1993 | 83 | 1993 |
| The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations M Prince, A Yaprak, M Cleveland, MAP Davies, A Josiassen, ... International Marketing Review 37 (6), 1013-1049, 2020 | 79 | 2020 |