| Online travel agency price presentation: examining the influence of price dispersion on travelers’ hotel preference J Kim, D Franklin, M Phillips, E Hwang Journal of Travel Research 59 (4), 704-721, 2020 | 66 | 2020 |
| Mediation analysis revisited: Practical suggestions for addressing common deficiencies J Kim, E Hwang, M Phillips, S Jang, JE Kim, MT Spence, J Park Australasian Marketing Journal 26 (1), 59-64, 2018 | 62 | 2018 |
| Competing for attention with in-store promotions M Phillips, AG Parsons, HJ Wilkinson, PW Ballantine Journal of Retailing and Consumer Services 26, 141-146, 2015 | 44 | 2015 |
| The commercial impact of live streaming: a systematic literature review and future research agenda Y Xu, S Kapitan, M Phillips International Journal of Consumer Studies 47 (6), 2495-2527, 2023 | 20 | 2023 |
| Characterisation of Korean rice wine (makgeolli) prepared by different processing methods B Wong, K Muchangi, E Quach, T Chen, A Owens, D Otter, M Phillips, ... Current Research in Food Science 6, 100420, 2023 | 15 | 2023 |
| Experiences of Indigenous (Māori/Pasifika) early career academics GT Stewart, TW Barbarich-Unasa, D Enari, C Faumuina, D Heke, ... Educational Philosophy and Theory 56 (13), 1274-1288, 2024 | 8 | 2024 |
| Identifying sensory attributes of Korean rice wine (makgeolli) using sensory evaluation and chemical analysis B Wong, A Owens, M Phillips, R Kam Journal of Food Science 88 (10), 4247-4261, 2023 | 3 | 2023 |
| hygiene theatre: an important risk reduction signal for the future of retailing M Phillips, Vredenburg, Jessica international journal of retail and distribution, 2023 | 3 | 2023 |
| Transforming healthcare service environments: a sensory-based approach SF Yap, M Phillips, E Hwang, Y Xu Journal of Service Theory and Practice 32 (5), 673-700, 2022 | 3 | 2022 |
| From the store to the kitchen: Herbal scents drive wholesome food choice M Phillips, S Kapitan, E Rush Journal of Retailing and Consumer Services 81, 103959, 2024 | 2 | 2024 |
| Product categorization of Korean rice wine (makgeolli) compared to beer and wine using sensory evaluation methods B Wong, M Phillips, R Kam Journal of Sensory Studies 39 (2), e12904, 2024 | 2 | 2024 |
| Coronavirus has turned retail therapy into retail anxiety—Keeping customers calm will be key to carrying on J Vredenburg, M Phillips The Conversation, 2020 | 2 | 2020 |
| Store atmospherics as a prime to nudge shoppers toward healthier food choices M Phillips Ph. D. Thesis, 2017 | 2 | 2017 |
| Biomarker-guided antibiotic duration for hospitalized patients with suspected sepsis: the ADAPT-sepsis randomized clinical trial P Dark, A Hossain, DF McAuley, D Brealey, G Carlson, JC Clayton, ... JAMA, 2024 | 1 | 2024 |
| Determining the appropriate location for consuming Korean rice wine (makgeolli) in New Zealand B Wong, M Phillips, R Kam International Journal of Gastronomy and Food Science 36, 100941, 2024 | | 2024 |
| The effect of visual complexity on subscription intention B Senadheera, E Hwang, M Phillips ANZMAC 2023: Marketing for Good: 4-6 December 2023 Conference Proceedings, 495, 2023 | | 2023 |
| Pretty messy: How to present healthy foods E Hwang, M Phillips, SFC Yap Australasian and New Zealand Marketing Academy Conference, 2023 | | 2023 |
| Impact of visual texture on product evaluation E Hwang, M Phillips Australian & New Zealand Marketing Academy Conference, 299-302, 2020 | | 2020 |
| From the Store to the Kitchen: The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices: An Abstract M Phillips, S Kapitan, E Rush Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Online Price Dispersion: Impact on Hotel Choice J Kim, D Franklin, E Hwang, M Phillips Australia and New Zealand Marketing Academy (ANZMAC), 2018 | | 2018 |
Drew FranklinSenior Lecturer in Marketing, University of Auckland Business SchoolZweryfikowany adres z auckland.ac.nz