Köprevolutionen: hur den digitaliserade konsumenten transformerar handel, varumärken och marknadsföring M Sundström, P Jonsson, P Stoopendahl Liber, 2015 | 20 | 2015 |
Putting the customer back into the customer relations management paradigm P Stoopendahl, M Sundström Nordic Retail and Wholesale Conference, Reykjavík, 7-8 November, 2018, 2018 | 1 | 2018 |
E-commerce managers at work: Exploring the role of a new market actor PS Christian Fuentes, Gabriella Wulff Nordic Retail and Wholesale Conference, 2024 | | 2024 |
Towards privacy-aware personalization practices in retail CF Alexander Flaig, Johan Hagberg, Patrik Stoopendahl Nordic Retail and Wholesale Conference, 2024 | | 2024 |
Digital traces representing online consumer practices: A methodological guidance for exploratory retailing research P Stoopendahl Nordic Retail and Wholesale Conference, 2024 | | 2024 |
Tracing Smartphone-Enabled Customer Journeys: A Socio-Material Approach P Stoopendahl Swedish School of Textiles, University of Borås, 2024 | | 2024 |
Capturing the full-circle brand experience. Eight insights into the future of retail. P Jonsson, P Stoopendahl, M Sundström Centiro AB, 2014 | | 2014 |
Köpprocessen i digishiftlandskapet. En inblick i shopparens vardag M Sundström, P Jonsson, P Stoopendahl Steen & Ström, Kairos Future och Swedish Institute for Innovative Retailing, 2013 | | 2013 |