| Relationship quality: a critical literature review and research agenda P Athanasopoulou European journal of marketing 43 (5/6), 583-610, 2009 | 834 | 2009 |
| The role of service fairness in the service quality–relationship quality–customer loyalty chain: An empirical study A Giovanis, P Athanasopoulou, E Tsoukatos Journal of Service Theory and Practice 25 (6), 744-776, 2015 | 262 | 2015 |
| Consumer-brand relationships and brand loyalty in technology-mediated services AN Giovanis, P Athanasopoulou Journal of Retailing and Consumer Services 40, 287-294, 2018 | 241 | 2018 |
| Adoption of mobile banking services: A comparative analysis of four competing theoretical models A Giovanis, P Athanasopoulou, C Assimakopoulos, C Sarmaniotis International Journal of Bank Marketing 37 (5), 1165-1189, 2019 | 194 | 2019 |
| Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust AN Giovanis, P Athanasopoulou International Journal of Technology Marketing 6 9 (3), 288-304, 2014 | 151 | 2014 |
| Determining relationship quality in the development of business-to-business financial services P Athanassopoulou Journal of Business-to-Business Marketing 13 (1), 87-120, 2006 | 98 | 2006 |
| Effective communication with lead customers in developing new banking products P Athanassopoulou, A Johne International Journal of Bank Marketing 22 (2), 100-125, 2004 | 95 | 2004 |
| Corporate social responsibility (CSR) in sports: antecedents and consequences P Athanasopoulou, J Douvis, V Kyriakis 4th annual EuroMed conference of the EuroMed academy of business, 158-170, 2011 | 78 | 2011 |
| Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products A Giovanis, P Athanasopoulou Spanish journal of marketing-ESIC 22 (3), 272-294, 2018 | 73 | 2018 |
| Antecedents and consequences of relationship quality in athletic services P Athanasopoulou Managing Service Quality: An International Journal 18 (5), 479-495, 2008 | 66 | 2008 |
| Gen Y-ers’ brand loyalty drivers in emerging devices A Giovanis, P Athanasopoulou Marketing Intelligence & Planning 35 (6), 805-821, 2017 | 45 | 2017 |
| The role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry A Giovanis, P Athanasopoulou, E Tsoukatos EuroMed Journal of Business 11 (1), 132-158, 2016 | 44 | 2016 |
| The development of new sponsorship deals as new business-to-business services P Athanasopoulou, E Sarli Journal of Business & Industrial Marketing 30 (5), 552-561, 2015 | 36 | 2015 |
| Relationship quality in sports: a study in football teams and fitness centres P Athanasopoulou, D Kalogeropoulou, J Douvis Sport, Business and Management: An International Journal 3 (2), 100-117, 2013 | 28 | 2013 |
| Marketing strategy decisions for brand extension success P Athanasopoulou, AN Giovanis, GJ Avlonitis Journal of Brand Management 22, 487-514, 2015 | 27 | 2015 |
| Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices: Concepts and Practices HR Kaufmann IGI Global, 2014 | 25 | 2014 |
| Relationship quality in services: Past, present, and future P Athanasopoulou Customer-Centric Marketing Strategies: Tools for Building Organizational …, 2013 | 19 | 2013 |
| Customer-Centric Marketing Strategies: Tools for Building Organizational Performance: Tools for Building Organizational Performance HR Kaufmann IGI Global, 2012 | 18 | 2012 |
| Investigating the importance of sports facilities & staff for football fans P Athanasopoulou, G Skourtis, G Zafeiropoulou, G Siomkos, I Assiouras African Journal of Hospitality, Tourism and Leisure 2 (1), 1-7, 2012 | 18 | 2012 |
| The quality of the relationships between fitness centres and their customers P Athanassopoulou, J Mylonakis International journal of sport management and marketing 5 (3), 355-366, 2009 | 18 | 2009 |
Apostolos GiovanisUniversity of West Attica, Department of Business AdministrationZweryfikowany adres z uniwa.gr
