| Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models W Ritz, M Wolf, S McQuitty Journal of Research in interactive Marketing 13 (2), 179-203, 2019 | 438 | 2019 |
| Understanding the do-it-yourself consumer: DIY motivations and outcomes M Wolf, S McQuitty AMS review 1, 154-170, 2011 | 372 | 2011 |
| Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude YB Limbu, M Wolf, D Lunsford Journal of Research in Interactive Marketing 6 (2), 133-154, 2012 | 357 | 2012 |
| Consumers' perceptions of online ethics and its effects on satisfaction and loyalty YB Limbu, M Wolf, DL Lunsford Journal of research in interactive marketing 5 (1), 71-89, 2011 | 260 | 2011 |
| Anti‐consumption in East Germany: Consumer resistance to hyperconsumption PA Albinsson, M Wolf, DA Kopf Journal of Consumer Behaviour 9 (6), 412-425, 2010 | 168 | 2010 |
| Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors M Wolf, S McQuitty Journal of Marketing theory and practice 21 (2), 195-210, 2013 | 89 | 2013 |
| Structural equation modeling: A practical introduction S McQuitty, M Wolf Journal of African Business 14 (1), 58-69, 2013 | 81 | 2013 |
| MARKET ORIENTATION AND PROFESSIONALISM IN HIGHER EDUCATION. GM Hampton, M Wolf, PA Albinsson, S McQuitty Academy of Entrepreneurship Journal 15 (1), 2009 | 54 | 2009 |
| Do‐it‐yourself projects as path toward female empowerment in a gendered market place M Wolf, PA Albinsson, C Becker Psychology & Marketing 32 (2), 133-143, 2015 | 50 | 2015 |
| Do-it-yourself activities and subjective well-being AF Collier, HA Wayment, M Wolf International Journal of Applied Positive Psychology 5 (3), 231-248, 2020 | 18 | 2020 |
| Prosumers who home brew: a study of motivations and outcomes M Wolf, W Ritz, S McQuitty Journal of Marketing Theory and Practice 28 (4), 541-552, 2020 | 14 | 2020 |
| Nostalgia and the need for social connectedness: Implications for marketing management D Kopf, M Wolf Southwest Decision Sciences Institute, 837-846, 2007 | 13 | 2007 |
| When sharing was a necessity: A historical perspective of collaborative consumption in East Germany M Wolf, W Ritz The rise of the sharing economy: Exploring the challenges and opportunities …, 2018 | 12 | 2018 |
| The role of affinity for prosumption experiences and values M Wolf, W Ritz, S McQuitty Journal of Consumer Behaviour 22 (1), 43-55, 2023 | 9 | 2023 |
| Creating value through prosumption: An empirical analysis of DIY practice M Wolf, S McQuitty Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 5 | 2014 |
| The effects of consumption and work satisfaction on the life of professionals: The case of university professors GM Hampton, RT Peterson, M Wolf International Journal of Marketing Studies 5 (3), 1, 2013 | 5 | 2013 |
| Marketization, Nostalgia, and Social Connectedness: An Exploratory Study in Eastern Germany M Wolf, D Kopf, PA Albinsson Global Journal of Business Research 10 (2), 13-25, 2016 | 3 | 2016 |
| Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing, malicious acts, and waterway pollution AL Keel, M Wolf Psychology & marketing 37 (12), 1743-1754, 2020 | 2 | 2020 |
| DIY Consumers and Retailers: An Exploratory Study on Value Creation in the Do-It-Yourself Industry M Wolf, S McQuitty The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 1 | 2014 |
| Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany M Wolf, PA Albinsson, DA Kopf Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2016 | | 2016 |