François A. Carrillat

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Alain d'AstousHEC MontréalZweryfikowany adres z hec.ca
Fernando JaramilloAssociate Professor, University of Texas at ArlingtonZweryfikowany adres z uta.edu
William B. Locander, Ph.D.Department Chair, Marketing & AnalyticsZweryfikowany adres z latech.edu
JAY MULKIASSOCIATE PROFESSOR, MARKETING, D'Amore-McKim School of Business,NORTHEASTERN UNIVERSITYZweryfikowany adres z neu.edu
Renaud LegouxHEC MontréalZweryfikowany adres z hec.ca
Carolin PlewaProfessor of Marketing and Stakeholder Engagement, The University of AdelaideZweryfikowany adres z adelaide.edu.au
Eric G. HarrisFlorida Southern College; Barney Barnett School of Business and Free EnterpriseZweryfikowany adres z flsouthern.edu
Anne-Maree O'RourkeUniversity of QueenslandZweryfikowany adres z business.uq.edu.au
Ali BesharatProfessor of Marketing, University of DenverZweryfikowany adres z du.edu
FRANCOIS COLBERTHEC MontréalZweryfikowany adres z HEC.CA
Paul J. SolomonProfessor of Marketing, University of South FloridaZweryfikowany adres z usf.edu
Jasmina IlicicAssociate Professor of Marketing, Monash University, Department of MarketingZweryfikowany adres z monash.edu
Allegre L. HadidaUniversity of CambridgeZweryfikowany adres z cam.ac.uk
Gary F. GebhardtHEC MontréalZweryfikowany adres z hec.ca
Robert J. RiggleZweryfikowany adres z citadel.edu
Sylvain SenecalHEC MontrealZweryfikowany adres z hec.ca
Damien ChaneyProfessor of Marketing, EM NormandieZweryfikowany adres z em-normandie.fr
Sally Rao Hill and Sally RaoAssociate Professor of Marketing, the University of AdelaideZweryfikowany adres z adelaide.edu.au
Benjamin BoeufIESEG School of Management, Paris, FranceZweryfikowany adres z ieseg.fr
Reinhard GrohsSeeburg Castle UniversityZweryfikowany adres z uni-seeburg.at

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François A. Carrillat

HEC Montréal

Zweryfikowany adres z hec.ca

Sponsorship celebrity endorsements strategy consumer behavior meta-analysis


Tytuł Sortuj wg cytatów Sortuj wg roku Sortuj wg tytułu	Cytowane przez Cytowane przez	Rok
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents CR Cano, FA Carrillat, F Jaramillo International Journal of research in Marketing 21 (2), 179-200, 2004	1218	2004
The validity of the SERVQUAL and SERVPERF scales: A meta‐analytic view of 17 years of research across five continents FA Carrillat, F Jaramillo, JP Mulki International Journal of Service Industry Management 18 (5), 472-490, 2007	790	2007
Examining the impact of service quality: a meta-analysis of empirical evidence FA Carrillat, F Jaramillo, JP Mulki Journal of Marketing Theory and Practice 17 (2), 95-110, 2009	327	2009
Market-driving organizations: A framework FA Carrillat, F Jaramillo, WB Locander Academy of Marketing Science Review 5 (1), 1-14, 2004	223	2004
The influence of social norms on consumer behavior: A meta-analysis V Melnyk, FA Carrillat, V Melnyk Journal of Marketing 86 (3), 98-120, 2022	210	2022
Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements? FA Carrillat, BA Lafferty, EG Harris Journal of Brand Management 13, 50-64, 2005	171	2005
For better, for worse? What to do when celebrity endorsements go bad FA Carrillat, A d’Astous, J Lazure Journal of Advertising Research 53 (1), 15-30, 2013	149	2013
Fortuitous brand image transfer FA Carrillat, EG Harris, BA Lafferty Journal of Advertising 39 (2), 109-124, 2010	129	2010
Guilty by association: The perils of celebrity endorsement for endorsed brands and their direct competitors FA Carrillat, A d'Astous, H Christianis Psychology & Marketing 31 (11), 1024-1039, 2014	123	2014
The celebrity capital life cycle: A framework for future research directions on celebrity endorsement FA Carrillat, J Ilicic Journal of Advertising 48 (1), 61-71, 2019	115	2019
The sponsorship‐advertising interface: is less better for sponsors? FA Carrillat, A d'Astous European Journal of Marketing 46 (3/4), 562-574, 2012	112	2012
A meta-analytic comparison of managerial ratings and self-evaluations F Jaramillo, FA Carrillat, WB Locander Journal of Personal Selling & Sales Management 25 (4), 315-328, 2005	100	2005
Leveraging social media to enhance recruitment effectiveness: a Facebook experiment FA Carrillat, A d’Astous, EM Grégoire Internet Research 24 (4), 474-495, 2014	89	2014
Which sport sponsorships most impact sponsor CSR image? C Plewa, FA Carrillat, M Mazodier, PG Quester European Journal of Marketing 50 (5/6), 796-815, 2016	88	2016
Debates and assumptions about motion picture performance: A meta-analysis FA Carrillat, R Legoux, AL Hadida Journal of the Academy of Marketing Science 46, 273-299, 2018	78	2018
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis A Belli, AM O’Rourke, FA Carrillat, L Pupovac, V Melnyk, E Napolova Journal of the Academy of Marketing Science 50 (1), 147-173, 2022	72	2022
Belk’s (1988)“Possessions and the extended self” revisited D Ladik, F Carrillat, M Tadajewski Journal of Historical Research in Marketing 7 (2), 184-207, 2015	70	2015
Are maximizers blind to the future? When today’s best does not make for a better tomorrow A Besharat, DM Ladik, FA Carrillat Marketing Letters 25, 77-91, 2014	65	2014
Starting to solve the method puzzle in salesperson self-report evaluations F Jaramillo, FA Carrillat, WB Locander Journal of Personal Selling & Sales Management 23 (4), 369-377, 2003	62	2003
Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial FA Carrillat, AM O’Rourke, C Plourde Journal of marketing management 35 (13-14), 1193-1213, 2019	55	2019

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