| Two decades of research on nation branding: A review and future research agenda AW Hao, J Paul, S Trott, C Guo, HH Wu International Marketing Review 38 (1), 46-69, 2021 | 360 | 2021 |
| Determinants of online information search: a critical review and assessment S Kulviwat, C Guo, N Engchanil Internet research 14 (3), 245-253, 2004 | 273 | 2004 |
| Market orientation and business performance: A framework for service organizations C Guo European journal of marketing 36 (9/10), 1154-1163, 2002 | 207 | 2002 |
| A review on consumer external search: Amount and determinants C Guo Journal of business and psychology 15, 505-519, 2001 | 179 | 2001 |
| An investigation of Chinese consumers' outshopping motives from a culture perspective: Implications for retail and distribution YJ Wang, SK Doss, C Guo, W Li International Journal of Retail & Distribution Management 38 (6), 423-442, 2010 | 112 | 2010 |
| How manufacturer market orientation influences B2B customer satisfaction and retention: empirical investigation of the three market orientation components C Guo, Y Wang Journal of Business & Industrial Marketing 30 (2), 182-193, 2015 | 99 | 2015 |
| Customer satisfaction and profitability: is there a lagged effect? C Guo, A Kumar, P Jiraporn Journal of strategic marketing 12 (3), 129-144, 2004 | 76 | 2004 |
| Building industrial brand equity on resource advantage YJ Wang, N Capon, VL Wang, C Guo Industrial Marketing Management 72, 4-16, 2018 | 63 | 2018 |
| Competing in the global marketplace: The case of India and China A Saran, C Guo Business Horizons 48 (2), 135-142, 2005 | 59 | 2005 |
| How to reduce opportunism through contractual governance in the cross-cultural supply chain context: evidence from Chinese exporters Y Jia, T Wang, K Xiao, C Guo Industrial Marketing Management 91, 323-337, 2020 | 57 | 2020 |
| An empirical investigation of the effects of business ethics training J Fraedrich, J Cherry, J King, C Guo Marketing Education Review 15 (3), 27-35, 2005 | 57 | 2005 |
| An exploratory study of motives for Mexican nationals to shop in the US: More than meets the eye C Guo, AZ Vasquez-Parraga, Y Wang Journal of Retailing and Consumer Services 13 (5), 351-362, 2006 | 56 | 2006 |
| In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of art YJ Wang, KW Cruthirds, CN Axinn, C Guo Academy of Marketing Studies Journal, 2013 | 55 | 2013 |
| Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors C Guo, S Kulviwat, J Zhu, YJ Wang Journal of Strategic Marketing 27 (3), 248-267, 2019 | 50 | 2019 |
| A study of cross‐border outshopping determinants: mediating effect of outshopping enjoyment C Guo, YJ Wang International Journal of Consumer Studies 33 (6), 644-651, 2009 | 48 | 2009 |
| Is sustainable competitive advantage an achievable holy grail: The relevance gap between academia and business C Guo Journal of Business and Management 13 (2), 115-126, 2007 | 44 | 2007 |
| Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions? C Guo, YJ Wang, AW Hao, A Saran Journal of Business-to-Business Marketing 25 (1), 51-64, 2018 | 37 | 2018 |
| R&D investment, business performance, and moderating role of Guanxi: Evidence from China C Guo, S Sarkar, J Zhu, YJ Wang Industrial Marketing Management 91, 55-63, 2020 | 28 | 2020 |
| Customer satisfaction, net income and total assets: An exploratory study C Guo, P Jiraporn Journal of Targeting, Measurement and Analysis for Marketing 13, 346-353, 2005 | 25 | 2005 |
| The impact of advertising self-presentation style on customer purchase intention F Zeng, W Li, VL Wang, C Guo Asia Pacific Journal of Marketing and Logistics 32 (6), 1242-1254, 2020 | 23 | 2020 |
