Sridhar Narayanan

Cytowane przez

	Wszystkie	Od 2020
Cytowania	2451	1019
h-indeks	16	13
i10-indeks	18	15

260

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195

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Współautorzy

Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofZweryfikowany adres z umich.edu
Kirthi KalyanamL.J. Skaggs Distinguished Professor, Santa Clara UniversityZweryfikowany adres z scu.edu
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessZweryfikowany adres z chicagobooth.edu
Ramarao DesirajuUniversity of Central Florida, OrlandoZweryfikowany adres z ucf.edu
Sanjog MisraUniversity of Chicago Booth School of BusinessZweryfikowany adres z chicagobooth.edu
Navdeep S. SahniStanford UniversityZweryfikowany adres z stanford.edu
Eugenio J. MiraveteRex G. Baker, Jr., Professor of Political Economy, University of Texas at AustinZweryfikowany adres z utexas.edu
Raphael ThomadsenProfessor of Marketing, Olin Business School - Washington UniversityZweryfikowany adres z wustl.edu
Ting ZhuPurdue UniversityZweryfikowany adres z purdue.edu
Patrick BajariUniversity of Washington, NBERZweryfikowany adres z uw.edu
Natalie MizikJ. Gary Shansby Professor of Marketing, University of Washington Foster School of BusinessZweryfikowany adres z uw.edu
Andrew ChingProfessor, Carey Business School, Johns Hopkins UniversityZweryfikowany adres z jhu.edu
Thomas SteenburghOwen Graduate School of ManagementZweryfikowany adres z darden.virginia.edu
Jaap E. WieringaUniversity of GroningenZweryfikowany adres z rug.nl
Marta WosinskaThe Brookings InstitutionZweryfikowany adres z brookings.edu
Victor AguirregabiriaProfessor of Economics, University of Toronto, Canada, and CEPRZweryfikowany adres z utoronto.ca
Paul B. EllicksonProfessor of Marketing and Economics, University of RochesterZweryfikowany adres z simon.rochester.edu
Michaela DraganskaDrexel UniversityZweryfikowany adres z drexel.edu
Bryan BollingerNew York UniversityZweryfikowany adres z stern.nyu.edu
Xin LiPostdoc fellow, Biochemistry, Texas A&M universityZweryfikowany adres z tamu.edu

Obserwuj

Sridhar Narayanan

Professor of Marketing, Stanford University Graduate School of Business

Zweryfikowany adres z stanford.edu - Strona główna

Online advertising Emerging Markets Small Business Development Social Networks Learning


Tytuł Sortuj wg cytatów Sortuj wg roku Sortuj wg tytułu	Cytowane przez Cytowane przez	Rok
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions S Narayanan, R Desiraju, PK Chintagunta Journal of marketing 68 (4), 90-105, 2004	352	2004
Temporal differences in the role of marketing communication in new product categories S Narayanan, P Manchanda, PK Chintagunta Journal of Marketing Research, 278-290, 2005	350	2005
Heterogeneous learning and the targeting of marketing communication for new products S Narayanan, P Manchanda Marketing Science 28 (3), 424-441, 2009	301	2009
Position effects in search advertising and their moderators: A regression discontinuity approach S Narayanan, K Kalyanam Marketing Science 34 (3), 388-407, 2015	229	2015
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021	228	2021
The role of self selection, usage uncertainty and learning in the demand for local telephone service S Narayanan, PK Chintagunta, EJ Miravete Quantitative Marketing and economics 5, 1-34, 2007	207	2007
An experimental investigation of the effects of retargeted advertising: The role of frequency and timing NS Sahni, S Narayanan, K Kalyanam Journal of Marketing Research 56 (3), 401-418, 2019	140	2019
Estimating causal installed-base effects: A bias-correction approach S Narayanan, HS Nair Journal of Marketing Research 50 (1), 70-94, 2013	128	2013
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16, 293-308, 2005	110	2005
Method and System for Measuring the Effectiveness of Search Advertising K Kalyanam, S Narayanan US Patent App. 13/910,097, 2013	88	2013
An empirical analysis of individual level casino gambling behavior S Narayanan, P Manchanda Quantitative Marketing and Economics, 1-36, 2006	88	2006
Identifying causal marketing mix effects using a regression discontinuity design W Hartmann, HS Nair, S Narayanan Marketing Science 30 (6), 1079-1097, 2011	62	2011
Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008	57*	2008
The informative versus persuasive role of marketing communication in new product categories: an application to the prescription antihistamines market S Narayanan, P Manchanda, PK Chintagunta Available at SSRN 472881, 2003	19	2003
Modernizing retailers in an emerging market: Investigating externally focused and internally focused approaches SJ Anderson, L Iacovone, S Kankanhalli, S Narayanan Journal of Marketing Research 59 (3), 472-496, 2022	17	2022
The impact of mobile app failures on online and offline purchases U Narang, V Shankar, S Narayanan Stanford University, Graduate School of Business Research Papers, 2018	16*	2018
Bayesian estimation of discrete games of complete information S Narayanan Quantitative Marketing and Economics 11, 39-81, 2013	16	2013
Effects of attention and recognition on engagement, content creation and sharing: Experimental evidence from an image sharing social network JT Huang, S Narayanan Stanford University Graduate School of Business Research Paper, 2020	10	2020
The causal effect of attention and recognition on the nature of user-generated content: Experimental results from an image-sharing social network JT Huang, R Kaul, S Narayanan Stanford University Graduate School of Business Research Paper, Forthcoming, 2022	7	2022
Does emotional matching between video ads and content lead to better engagement: Evidence from a large-scale field experiment A Kapoor, S Narayanan, A Sharma Stanford University Graduate School of Business Research Paper, 2022	5	2022

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