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Civilai Leckie
Tytuł
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Antecedents of consumer brand engagement and brand loyalty
C Leckie, MW Nyadzayo, LW Johnson
Journal of Marketing Management 32 (5-6), 558-578, 2016
7322016
The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty
J Lin, A Lobo, C Leckie
Journal of Retailing and Consumer Services 35, 133-141, 2017
3592017
Green brand benefits and their influence on brand loyalty
J Lin, A Lobo, C Leckie
Marketing Intelligence & Planning 35 (3), 425-440, 2017
2152017
Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
C Leckie, MW Nyadzayo, LW Johnson
Journal of Services Marketing 32 (1), 70-82, 2018
1752018
Examining customer evaluations across different self-service technologies
N Robertson, H McDonald, C Leckie, L McQuilken
Journal of Services Marketing 30 (1), 88-102, 2016
1392016
Buyer satisfaction with relational exchange across the relationship lifecycle
C Terawatanavong, GJ Whitwell, RE Widing
European Journal of Marketing 41 (7/8), 915-938, 2007
1362007
Cognitive and affective trust between Australian exporters and their overseas buyers
A Zur, C Leckie, CM Webster
Australasian Marketing Journal 20 (1), 73-79, 2012
1302012
The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge
J Lin, A Lobo, C Leckie
Journal of Strategic Marketing 27 (1), 81-95, 2019
1102019
Evaluating the drivers of sustainable behavioral intentions: An application and extension of the theory of planned behavior
J Rex, A Lobo, C Leckie
Journal of Nonprofit & Public Sector Marketing 27 (3), 263-284, 2015
1042015
Technological turbulence, supplier market orientation, and buyer satisfaction
C Terawatanavong, GJ Whitwell, RE Widing, A O'Cass
Journal of Business Research 64 (8), 911-918, 2011
902011
The impact of relational drivers on customer brand engagement and brand outcomes
MW Nyadzayo, C Leckie, LW Johnson
Journal of Brand Management 27 (5), 561-578, 2020
812020
CSR, relationship quality, loyalty and psychological connection in sports
MW Nyadzayo, C Leckie, H McDonald
Marketing Intelligence & Planning 34 (6), 883-898, 2016
762016
Predicting which season ticket holders will renew and which will not
H McDonald, AJ Karg, C Leckie
European Sport Management Quarterly 14 (5), 503-520, 2014
702014
Power and relationship quality in supply chains: The case of the Australian organic fruit and vegetable industry
S Bandara, C Leckie, A Lobo, C Hewege
Asia Pacific Journal of Marketing and Logistics 29 (3), 501-518, 2017
682017
Green brand communication, brand prominence and self–brand connection
J Lin, Z Zhou, C Leckie
Journal of Product & Brand Management 30 (8), 1148-1161, 2021
562021
Segmenting initial fans of a new team: A taxonomy of sport early adopters
H McDonald, C Leckie, A Karg, N Zubcevic‐Basic, D Lock
Journal of Consumer Behaviour 15 (2), 136-148, 2016
492016
Promoting customer engagement behavior for green brands
C Leckie, D Rayne, LW Johnson
Sustainability 13 (15), 8404, 2021
482021
Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers.
A Karg, H McDonald, C Leckie
Journal of Sport Management 33 (4), 2019
462019
Determinants of franchise conversion: a franchisee perspective
C Hodge, H Oppewal, C Terawatanavong
European Journal of Marketing 47 (10), 1554-1575, 2013
462013
Conceptualising the link between national cultural dimensions and B2B relationships
C Terawatanavong, A Quazi
Asia Pacific Journal of Marketing and Logistics 18 (3), 173-183, 2006
452006
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