| Rethinking relationship marketing as consumer led and technology driven: Propositions for research and practice T Rooney, E Krolikowska, HL Bruce Journal of Relationship Marketing 20 (1), 42-61, 2021 | 71 | 2021 |
| The effect of bonds on loyalty towards auditors: the mediating role of commitment S Kuenzel, E Krolikowska The Service Industries Journal 28 (5), 685-700, 2008 | 34 | 2008 |
| The ties that bind: an attachment theory perspective of social bonds in tourism E Krolikowska, S Kuenzel, AM Morrison Current Issues in Tourism 23 (22), 2839-2865, 2020 | 17 | 2020 |
| Psychological bonds and their impact on behavioral loyalty in auditor‐client relationships S Kuenzel, E Krolikowska Managerial Auditing Journal 23 (4), 328-344, 2008 | 15 | 2008 |
| Guest editorial: investigating the effect of the physical context on customer experience HL Bruce, E Krolikowska, T Rooney Journal of Services Marketing 37 (6), 689-699, 2023 | 14 | 2023 |
| The festival customer experience: a conceptual framework JV Fernandes, E Krolikowska International Journal of Event and Festival Management 14 (1), 23-40, 2023 | 14 | 2023 |
| Models of advertising standardisation and adaptation: it's time to move the debate forward E Krolikowska, S Kuenzel The Marketing Review 8 (4), 383-394, 2008 | 10 | 2008 |
| Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis HL Bruce, T Rooney, E Krolikowska Journal of Marketing Management 39 (17-18), 1800-1832, 2023 | 5 | 2023 |
| An attachment theory perspective of professional service providers' social bonds with their clients E Krolikowska-Adamczyk, S Kuenzel Industrial Marketing Management 118, 136-147, 2024 | 3 | 2024 |
| “I notably watched and listened more”-enhancing lecturer effectiveness through drama-based techniques R Robson, E Krolikowska, K Williams Innovations in Education and Teaching International, 1-15, 2024 | 1 | 2024 |
| The effect of the physical context on customer experience S Baron Emerald Publishing Limited, 2023 | 1 | 2023 |
| Client loyalty: play the loyalty card S Kuenzel, E Krolikowska Accountancy Age, 2007 | 1 | 2007 |
| Conceptualising four new social bonds in business relationships E Krolikowska | | 2015 |
| Can attachment theory explain why social bonds develop in business relationships? An exploratory study of professional service providers E Krolikowska Newcastle University Business School 1, 98-106, 2014 | | 2014 |
| CfP JSM: Physical Context of Customer Experience HL Bruce, E Krolikowska, T Rooney | | |
| Introducing learning strategies to increase student engagement on a BA Event Management final year course E Krolikowska, E Abson | | |
