| Antecedents and outcomes of brand love: Utilitarian and symbolic brand qualities CM Bairrada, F Coelho, A Coelho European Journal of Marketing 52 (3/4), 656-682, 2018 | 406 | 2018 |
| The impact of brand personality on consumer behavior: the role of brand love CM Bairrada, A Coelho, V Lizanets Journal of Fashion Marketing and Management: An International Journal 23 (1 …, 2019 | 313 | 2019 |
| Brand communities’ relational outcomes, through brand love A Coelho, C Bairrada, F Peres Journal of Product & Brand Management 28 (2), 154-165, 2019 | 265 | 2019 |
| Functional brand qualities and perceived value: The mediating role of brand experience and brand personality FJF Coelho, CM Bairrada, AF de Matos Coelho Psychology & Marketing 37 (1), 41-55, 2020 | 197 | 2020 |
| Sustainability and tourism marketing: A bibliometric analysis of publications between 1997 and 2020 using vosviewer software WQF Cavalcante, A Coelho, CM Bairrada Sustainability 13 (9), 4987, 2021 | 193 | 2021 |
| Modelling attitude towards consumption of vegan products I Miguel, A Coelho, CM Bairrada Sustainability 13 (1), 9, 2020 | 55 | 2020 |
| Personal values and impulse buying: The mediating role of hedonic shopping motivations F Coelho, I Aniceto, CM Bairrada, P Silva Journal of Retailing and Consumer Services 72, 103236, 2023 | 35 | 2023 |
| The drivers of the city brand equity comparing citizens’ and tourists’ perceptions and its influence on the city attractiveness: The case of the city of Coimbra A Coelho, C Bairrada, L Simão, C Barbosa International Journal of Hospitality & Tourism Administration 23 (2), 242-268, 2022 | 31 | 2022 |
| Determinantes e consequências do amor pela marca: um estudo empírico CM Bairrada PQDT-Global, 2015 | 16 | 2015 |
| Determinants and consequences of brand credibility: a case study in the pharmaceutical industry C Maia Bairrada, J Fontes da Costa, RM Santos, A Coelho International Journal of Pharmaceutical and Healthcare Marketing 15 (2), 282-297, 2021 | 13 | 2021 |
| O impacto dos sentidos na atitude face à marca: o estudo ao grupo Inditex MC Pereira PQDT-Global, 2015 | 11 | 2015 |
| Attitudes toward ethical consumption in clothing: comparing Peruvian and Portuguese consumers CM Bairrada, AFM Coelho, JRM Moreira Journal of International Consumer Marketing 36 (2), 180-196, 2024 | 8 | 2024 |
| Determinantes e Consequências da Satisfação e Lealdade Online: Um estudo sobre marcas de nutrição desportiva. CM Bairrada, JF da Costa, MC Araújo International Journal of Marketing, Communication and New Media 6 (10), 2018 | 8 | 2018 |
| Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals T Van-Dúnem, A Coelho, CM Bairrada International Journal of Event and Festival Management 14 (3), 277-293, 2023 | 7 | 2023 |
| Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis PM Santos, JM Dias, CM Bairrada Heliyon 10 (11), 2024 | 6 | 2024 |
| How can internal marketing practices help achieve organizational success? MMPFF Santiago, A Coelho, CM Bairrada Revista de Administração Pública 57, e2022-0364, 2023 | 5 | 2023 |
| Sustainability and tourism marketing: A bibliometric analysis of publications between 1997 and 2020 using VOSviewer software WQ de F Cavalcante, A Coelho, CM Bairrada Sustainability 13 (9), 1-21, 2021 | 5 | 2021 |
| The Impact of Senses on Brand Attitude: Inditex Case Study MC Pereira, AF de Matos Coelho, C Bairrada INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA 4 (7), 67-84, 2016 | 5 | 2016 |
| Perceived altruism in cause-related marketing JM Lopes, CM Bairrada, AFM Coelho International Review on Public and Nonprofit Marketing 21 (2), 255-278, 2024 | 4 | 2024 |
| Antecedents and consequences of e-satisfaction and e-loyalty: A study on sports nutrition brands CM Bairrada, JF da Costa, MC Araujo International Journal of Marketing Communication and New Media 6 (10), 32-48, 2018 | 4 | 2018 |
Arnaldo CoelhoUniversidade de CoimbraZweryfikowany adres z fe.uc.pt