| Focus groups: Theory and practice DW Stewart, PN Shamdasani Sage publications, 2014 | 12084 | 2014 |
| Exploring green consumers in an oriental culture: Role of personal and marketing mix factors. P Shamdasani, GO Chon-Lin, D Richmond Advances in consumer research 20 (1), 1993 | 520 | 1993 |
| Online focus groups DW Stewart, P Shamdasani Journal of Advertising 46 (1), 48-60, 2017 | 502 | 2017 |
| Exploring language effects in ethnic advertising: A sociolinguistic perspective S Koslow, PN Shamdasani, EE Touchstone Journal of consumer research 20 (4), 575-585, 1994 | 438 | 1994 |
| Location, location, location: Insights for advertising placement on the web PN Shamdasani, AJS Stanaland, J Tan Journal of Advertising Research 41 (4), 7-21, 2001 | 436 | 2001 |
| Antecedents and consequences of service quality in consumer evaluation of self-service internet technologies P Shamdasani, A Mukherjee, N Malhotra The service industries journal 28 (1), 117-138, 2008 | 378 | 2008 |
| Determinants of relationship quality and loyalty in personalized services PN Shamdasani, AA Balakrishnan Asia Pacific Journal of Management 17, 399-422, 2000 | 339 | 2000 |
| An experimental approach to investigating satisfaction andcontinuity in marketing alliances PN Shamdasani, JN Sheth European Journal of marketing 29 (4), 6-23, 1995 | 287 | 1995 |
| Focus group research: Exploration and discovery. DW Stewart, PN Shamdasani Sage Publications, Inc, 1998 | 253 | 1998 |
| Analyzing focus group data DW Stewart, PN Shamdasani, DW Rook Focus groups: Theory and practice 20, 115-140, 2007 | 167 | 2007 |
| Group depth interviews: Focus group research DW Stewart, PN Shamdasani, DW Rook The SAGE handbook of applied social research methods 2, 589-616, 2009 | 132 | 2009 |
| Applied social research methods series D Stewart Sage Publications, 2007 | 85 | 2007 |
| Focus groups: Theory and practice W Stewart David, PN Shamdasani London: Sage, 1990 | 59 | 1990 |
| The linguistic servicescape: Speaking their language may not be enough EE Touchstone, S Koslow, PN Shamdasani, S D'Alessandro Journal of Business Research 72, 147-157, 2017 | 56 | 2017 |
| Group dynamics and focus group research DW Stewart, PN Shamdasani, DW Rook Focus groups: Theory and practice 3, 2015 | 39 | 2015 |
| The efficacy of power and influence strategies in a conventional channel: A Singapore perspective P Shamdasani, H Tat Keh, K Ter‐Sin Chan Journal of Business & Industrial Marketing 16 (1), 21-38, 2001 | 39 | 2001 |
| Recruiting focus group participants and designing the interview guide D Stewart, P Shamdasani, D Rook Focus groups, 51-69, 2007 | 36 | 2007 |
| An exploratory study of in-home shoppers in a concentrated retail market: the case of Singapore PN Shamdasani, OG Yeow Journal of Retailing and consumer Services 2 (1), 15-23, 1995 | 28 | 1995 |
| The focus group moderator DW Stewart, PN Shamdasani, DW Rook Focus groups, 69-89, 2007 | 26 | 2007 |
| Focus group discussion RA Krueger, UK Sage, DL Morgan, DW Stewart, PN Shamdasani California: Sage Publication Inc, 2000 | 20 | 2000 |