| Modes of foreign entry: A transaction cost analysis and propositions E Anderson, H Gatignon Journal of international business studies 17, 1-26, 1986 | 4499 | 1986 |
| Strategic orientation of the firm and new product performance H Gatignon, JM Xuereb Journal of marketing research 34 (1), 77-90, 1997 | 4109 | 1997 |
| A propositional inventory for new diffusion research H Gatignon, TS Robertson Journal of consumer research 11 (4), 849-867, 1985 | 2268 | 1985 |
| The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation H Gatignon, E Anderson The Journal of Law, Economics, and Organization 4 (2), 305-336, 1988 | 2234 | 1988 |
| A structural approach to assessing innovation: Construct development of innovation locus, type, and characteristics H Gatignon, ML Tushman, W Smith, P Anderson Management science 48 (9), 1103-1122, 2002 | 1582 | 2002 |
| Technology diffusion: an empirical test of competitive effects H Gatignon, TS Robertson Journal of marketing 53 (1), 35-49, 1989 | 1197 | 1989 |
| Competitive effects on technology diffusion TS Robertson, H Gatignon Journal of marketing 50 (3), 1-12, 1986 | 1074 | 1986 |
| Technology development mode: a transaction cost conceptualization TS Robertson, H Gatignon Strategic management journal 19 (6), 515-531, 1998 | 708 | 1998 |
| Innovative decision process H Gatignon Handbook of consumer behavior, 1991 | 665 | 1991 |
| Modeling multinational diffusion patterns: An efficient methodology H Gatignon, J Eliashberg, TS Robertson Marketing science 8 (3), 231-247, 1989 | 543 | 1989 |
| Statistical analysis of management data H Gatignon Kluwer Academic Publishers, 2003 | 374 | 2003 |
| Determinants of competitor response time to a new product introduction D Bowman, H Gatignon Journal of Marketing Research 32 (1), 42-53, 1995 | 323 | 1995 |
| Order of entry as a moderator of the effect of the marketing mix on market share D Bowman, H Gatignon Marketing Science 15 (3), 222-242, 1996 | 306 | 1996 |
| An exchange theory model of interpersonal communication. H Gatignon, TS Robertson Advances in consumer research 13 (1), 1986 | 276 | 1986 |
| Brand introduction strategies and competitive environments H Gatignon, B Weitz, P Bansal Journal of Marketing Research 27 (4), 390-401, 1990 | 260 | 1990 |
| Competitive reactions to market entry: Explaining interfirm differences H Gatignon, E Anderson, K Helsen Journal of Marketing Research 26 (1), 44-55, 1989 | 235 | 1989 |
| Competitive marketing behavior in industrial markets V Ramaswamy, H Gatignon, DJ Reibstein Journal of Marketing 58 (2), 45-55, 1994 | 210 | 1994 |
| Confirmatory factor analysis H Gatignon, H Gatignon Statistical analysis of management data, 77-154, 2014 | 196 | 2014 |
| Optimal product line pricing: The influence of elasticities and cross-elasticities DJ Reibstein, H Gatignon Journal of marketing research 21 (3), 259-267, 1984 | 195 | 1984 |
| Competition as a Moderator of the Effect of Advertising on Sales H Gatignon Journal of Marketing Research 21 (4), 387-398, 1984 | 186 | 1984 |
Thomas S. Robertsonprofessor of marketing, university of pennsylvaniaVerifisert e-postadresse på wharton.upenn.edu