| Marketing management C Homburg, S Kuester, H Krohmer McGraw-Hill Higher Education, 2009 | 512 | 2009 |
| Retaliatory behavior to new product entry S Kuester, C Homburg, TS Robertson Journal of Marketing 63 (4), 90-106, 1999 | 232 | 1999 |
| Get the show on the road: Go-to-market strategies for e-innovations of start-ups S Kuester, E Konya-Baumbach, MC Schuhmacher Journal of Business Research 83, 65-81, 2018 | 179 | 2018 |
| Determinants of customer benefits in business-to-business markets: a cross-cultural comparison C Homburg, S Kuester, N Beutin, A Menon Journal of International Marketing 13 (3), 1-31, 2005 | 176 | 2005 |
| Entry strategy for radical product innovations: A conceptual model and propositional inventory E Montaguti, S Kuester, TS Robertson International Journal of Research in Marketing 19 (1), 21-42, 2002 | 146 | 2002 |
| Identification of lead user characteristics driving the quality of service innovation ideas MC Schuhmacher, S Kuester Creativity and Innovation Management 21 (4), 427-442, 2012 | 140 | 2012 |
| Sectoral heterogeneity in new service development: An exploratory study of service types and success factors S Kuester, MC Schuhmacher, B Gast, A Worgul Journal of Product Innovation Management 30 (3), 533-544, 2013 | 105 | 2013 |
| Marketing management: A contemporary perspective C Homburg, S Kuester, H Krohmer McGraw-Hill Higher Education, 2013 | 89 | 2013 |
| Externally directed and internally directed market launch management: the role of organizational factors in influencing new product success S Kuester, C Homburg, SC Hess Journal of Product Innovation Management 29, 38-52, 2012 | 82 | 2012 |
| Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption E Konya-Baumbach, MC Schuhmacher, S Kuester, V Kuharev International Journal of Research in Marketing 36 (3), 385-399, 2019 | 78 | 2019 |
| What frugal products are and why they matter: A cross-national multi-method study S Von Janda, S Kuester, MC Schuhmacher, G Shainesh Journal of Cleaner Production 246, 118977, 2020 | 66 | 2020 |
| Comparing the incomparable? How consumers judge the price fairness of new products S Kuester, S Feurer, MC Schuhmacher, D Reinartz International Journal of Research in Marketing 32 (3), 272-283, 2015 | 65 | 2015 |
| Towards an improved understanding of industrial buying behavior: Determinants of the number of suppliers C Homburg, S Kuester Journal of Business-to-Business Marketing 8 (2), 5-33, 2001 | 64 | 2001 |
| The catbird seat of the sales force: How sales force integration leads to new product success S Kuester, C Homburg, A Hildesheim International Journal of Research in Marketing 34 (2), 462-479, 2017 | 44 | 2017 |
| A ppetizer or M ain C ourse: E arly M arket vs. M ajority M arket G o‐to‐M arket S trategies for R adical I nnovations MC Schuhmacher, S Kuester, EJ Hultink Journal of product innovation management 35 (1), 106-124, 2018 | 41 | 2018 |
| A job demands-resources perspective on salespersons’ market intelligence activities in new product development S Kuester, A Rauch Journal of Personal Selling & Sales Management 36 (1), 19-39, 2016 | 39 | 2016 |
| Firm strategy and speed of diffusion S Kuester, H Gatignon, TS Robertson V. Mahajan, E. Muller, Y. Wind, Kluwer, Boston, MA, 2000 | 33 | 2000 |
| Verteidigungsstrategien gegen neue Wettbewerber-Bestandsaufnahme und empirische Untersuchung S Kuester, C Homburg, T Robertson, H Schäfer Zeitschrift für Betriebswirtschaft: ZfB 71 (10), 1191-1215, 2001 | 31 | 2001 |
| In brands we trust: marketing's impact on service brand personality and trust S Hess, H Bauer, S Kuester, F Huber Proceedings of European Marketing Academy's 36th Conference, Reykjavik …, 2007 | 30 | 2007 |
| How pricing teams develop effective pricing strategies for new products S Feurer, MC Schuhmacher, S Kuester Journal of Product Innovation Management 36 (1), 66-86, 2019 | 26 | 2019 |
