Rebekah Russell-Bennett

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Josephine PreviteUniversity of QueenslandVerifisert e-postadresse på uq.edu.au
Rory MulcahyUniversity of the Sunshine CoastVerifisert e-postadresse på usc.edu.au
Dr. Kate LetherenAssociate Professor, Australian Catholic UniversityVerifisert e-postadresse på acu.edu.au
Michael SolomonSaint Joseph's UniversityVerifisert e-postadresse på sju.edu
Judy DrennanProfessor, Queensland University of Technology, Brisbane, AustraliaVerifisert e-postadresse på qut.edu.au
Nadia ZainuddinUniversity of WollongongVerifisert e-postadresse på uow.edu.au
Cheryl LeoMurdoch UniversityVerifisert e-postadresse på murdoch.edu.au
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeVerifisert e-postadresse på business.uq.edu.au
Mark S. RosenbaumThe CitadelVerifisert e-postadresse på citadel.edu
Raymond P. FiskDistinguished Professor Emeritus of Marketing, Texas State UniversityVerifisert e-postadresse på txstate.edu
Lucas WhittakerSwinburne University of TechnologyVerifisert e-postadresse på swin.edu.au
Danielle GallegosQueensland University of TechnologyVerifisert e-postadresse på qut.edu.au
steve worthingtonProfessor at Swinburne UniversityVerifisert e-postadresse på swin.edu.au
Alastair TombsLecturer in Marketing University of QueenslandVerifisert e-postadresse på business.uq.edu.au
Lloyd C. HarrisProfessor of MarketingVerifisert e-postadresse på bham.ac.uk
Steve BaronProfessor of MarketingVerifisert e-postadresse på liv.ac.uk
Dr Kerri-Ann L KuhnSenior Lecturer in Marketing, Queensland University of TechnologyVerifisert e-postadresse på qut.edu.au
Lynda AndrewsSchool of Advertising, Marketing and Public Relatons, QUTVerifisert e-postadresse på qut.edu.au
Lisa SchusterAssociate Professor at Queensland University of TechnologyVerifisert e-postadresse på qut.edu.au
Uwe DulleckQUTVerifisert e-postadresse på qut.edu.au

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Rebekah Russell-Bennett

University of Canberra

Verifisert e-postadresse på canberra.edu.au

Vulnerable Social marketing services marketing behaviour change service design


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Consumer behaviour: Pearson Higher Education 3rd ed AU M Solomon, R Russell-Bennett, J Previte	10972*	2012
Involvement, satisfaction, and brand loyalty in a small business services setting R Russell-Bennett, JR McColl-Kennedy, LV Coote Journal of business research 60 (12), 1253-1260, 2007	727	2007
Customer satisfaction should not be the only goal R Bennett, S Rundle‐Thiele Journal of services marketing 18 (7), 514-523, 2004	723	2004
Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R R Bennett, CEJ Härtel, JR McColl-Kennedy Industrial marketing management 34 (1), 97-107, 2005	660	2005
A comparison of attitudinal loyalty measurement approaches R Bennett, S Rundle-Thiele Journal of brand management 9, 193-209, 2002	660	2002
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets S Rundle‐Thiele, R Bennett Journal of Product & Brand Management 10 (1), 25-37, 2001	547	2001
Customers behaving badly: a state of the art review, research agenda and implications for practitioners R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt, R Russell‐Bennett, ... Journal of Services Marketing 24 (6), 417-429, 2010	456	2010
Cross‐cultural differences in consumer decision‐making styles C Leo, R Bennett, CEJ Härtel Cross Cultural Management: An International Journal 12 (3), 32-62, 2005	330	2005
The changing experience of Australian female entrepreneurs R Bennett, S Dann Gender, work & organization 7 (2), 75-83, 2000	301	2000
The brand loyalty life cycle: Implications for marketers R Bennett, S Rundel-Thiele Journal of Brand Management 12, 250-263, 2005	293	2005
The value of health and wellbeing: an empirical model of value creation in social marketing N Zainuddin, R Russell-Bennett, J Previte European Journal of Marketing, 2013	232	2013
A tri-dimensional approach for auditing brand loyalty S Worthington, R Russell-Bennett, C Härtel Journal of brand management 17, 243-253, 2010	229	2010
The impact of service contact type and demographic characteristics on service quality perceptions C Ganesan‐Lim, R Russell‐Bennett, T Dagger Journal of services Marketing 22 (7), 550-561, 2008	228	2008
Fresh ideas: services thinking for social marketing R Russell-Bennett, M Wood, J Previte Journal of Social Marketing, 2013	207	2013
A hierarchical model of social marketing J French, R Russell-Bennett Journal of Social Marketing 5 (2), 139-159, 2015	194	2015
Designing gamified apps for sustainable consumption: A field study R Mulcahy, R Russell-Bennett, D Iacobucci Journal of Business Research 106, 377-387, 2020	167	2020
‘Go with the flow’for gamification and sustainability marketing L Whittaker, R Mulcahy, R Russell-Bennett International Journal of Information Management 61, 102305, 2021	163	2021
A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences S Ng, R Russell‐Bennett, T Dagger Journal of Services Marketing 21 (7), 471-480, 2007	158	2007
Identifying the key issues measuring loyalty R Bennett, L Bove Australasian journal of market and social research 9 (2), 27-44, 2001	158	2001
Linking perceived value of mobile marketing with the experiential consumption of mobile phones L Andrews, J Drennan, R Russell‐Bennett European Journal of Marketing 46 (3/4), 357-386, 2012	133	2012

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