| Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model KY Koay, DLT Ong, KL Khoo, HJ Yeoh Asia Pacific journal of marketing and logistics 33 (1), 53-72, 2020 | 352 | 2020 |
| A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry KL Khoo PSU Research Review 6 (2), 105-119, 2020 | 159 | 2020 |
| The impact of servicescape and employee service quality in the KTV industry KY Koay, KL Khoo, PCH Soh Asian Journal of Business Research 9 (3), 51-74, 2019 | 18 | 2019 |
| Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior KY Koay, WM Lim, KL Khoo, JA Xavier, WC Poon Journal of Product & Brand Management, 2024 | 8 | 2024 |
| Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping ZJ Lai, MK Leong, KL Khoo, SK Sidhu Asia Pacific Journal of Marketing and Logistics, 2024 | 7 | 2024 |
| The influence of consumers' patronage behaviour towards petrol stations: A multigroup analysis using PLS-SEM KT Hong, KL Khoo, NM Naim Journal of Applied Structural Equation Modeling 6 (2), 1-22, 2022 | 2 | 2022 |
| Predictive Modeling Using Text Analysis: A Practical Guide for Researchers N Jiang, S Teng, K KL | | 2023 |
Koay Kian YeikSunway UniversityVerifisert e-postadresse på sunway.edu.my