| Past, Present, and Future of Customer Engagement WM Lim, T Rasul, S Kumar, M Ala Journal of Business Research 140, 439-458, 2022 | 360 | 2022 |
| The Role of ChatGPT in Higher Education: Benefits, Challenges, and Future Research Directions T Rasul, S Nair, D Kalendra, M Robin, F de Oliveira Santini, WJ Ladeira, ... Journal of Applied Learning & Teaching 6 (1), 1-16, 2023 | 350 | 2023 |
| Customer Engagement and Social Media: Revisiting the Past to Inform the Future WM Lim, T Rasul Journal of Business Research 148, 325-342, 2022 | 267 | 2022 |
| The Trends, Opportunities and Challenges of Halal Tourism: A Systematic Literature Review T Rasul Tourism Recreation Research 44 (4), 434-450, 2019 | 153 | 2019 |
| Islamic Marketing and Consumer Behaviour: A Systematic Literature Review J Floren, T Rasul, A Gani Journal of Islamic Marketing 11 (6), 1557-1578, 2019 | 120 | 2019 |
| From Direct Marketing to Interactive Marketing: A Retrospective Review of the Journal of Research in Interactive Marketing WM Lim, S Kumar, N Pandey, T Rasul, V Gaur Journal of Research in Interactive Marketing 17 (2), 232-256, 2023 | 114 | 2023 |
| Understanding Factors Influencing Elderly Diabetic Patients’ Continuance Intention to Use Digital Health Wearables: Extending the Technology Acceptance Model (TAM) A Ahmad, T Rasul, A Yousaf, U Zaman Journal of Open Innovation: Technology, Market, and Complexity 6 (3), 81, 2020 | 108 | 2020 |
| Past, Present, and Future of Bank Marketing: A Bibliometric Analysis of International Journal of Bank Marketing (1983–2020) S Kumar, JJ Xiao, D Pattnaik, WM Lim, T Rasul International Journal of Bank Marketing 40 (2), 341-383, 2022 | 75 | 2022 |
| Organizational Learning Culture and Business Intelligence Systems of Healthcare Organizations in an Emerging Economy M Arefin, MR Hoque, T Rasul Journal of Knowledge Management 25 (3), 573-594, 2021 | 58 | 2021 |
| Having a Whale of a Time: Linking Self-Determination Theory (SDT), Job Characteristics Model (JCM) and Motivation to the Joy of Gig Work U Zaman, S Nawaz, A Javed, T Rasul Cogent Business and Management 7 (1), 1807707, 2020 | 54 | 2020 |
| Tourism Promotion through Vlog Advertising and Customer Engagement Behaviours of Generation Z AZ Abbasi, K Hussain, T Kaleem, M Rasoolimanesh, T Rasul, DH Ting, ... Current Issues in Tourism 26 (22), 3651-3670, 2022 | 45* | 2022 |
| A Foundational Theory of Ethical Decision-Making: The Case of Marketing Professionals WM Lim, P O'Connor, S Nair, S Soleimani, T Rasul Journal of Business Research 158, 113579, 2023 | 39 | 2023 |
| Digital Transformation and Disruption of Higher Education (Working Adults' Networking and Social Activities in Lifelong Learning) M Ala, I Day, T Rasul, S Nair, M Baker Digital Transformation and Disruption of Higher Education, 2022 | 32* | 2022 |
| Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic MA Amin, MS Arefin, AM Shariful, T Rasul Journal of Global Marketing 35 (4), 324-347., 2022 | 28 | 2022 |
| The trends, opportunities and challenges of halal tourism: a systematic literature review. Tourism Recreation Research, 44 (4), 434–450 T Rasul Tourism Recreation Research, 2019 | 27 | 2019 |
| Relationship Marketing's Importance in Modern Corporate Culture T Rasul The Journal of Developing Areas 52 (1), 261-268, 2018 | 27 | 2018 |
| Relationship Marketing and the Marketing Productivity Paradigm T Rasul The Journal of Developing Areas 51 (1), 423-430, 2017 | 27 | 2017 |
| Challenging the Mainstream Assumption of Social Media Influence on Destination Choice WM Lim, A Ahmad, T Rasul, MO Parvez Tourism Recreation Research 46 (1), 137-140, 2021 | 26 | 2021 |
| Unveiling the Dynamics between Consumer Brand Engagement, Experience, and Relationship Quality towards Luxury Hotel Brands: Moderating Investigation of Brand Reputation RA Rather, T Rasul, H Khan, I Khan International Journal of Hospitality Management 116, 103572, 2024 | 22 | 2024 |
| A Meta-Analysis on the Effects of Product Scarcity WJ Ladeira, WM Lim, FDO Santini, T Rasul, MG Perin, L Altinay Psychology & Marketing 40 (7), 1267-1279, 2023 | 21 | 2023 |
Weng Marc LimDean and Distinguished Professor, Sunway UniversityVerifisert e-postadresse på sunway.edu.my