| Bloggers' motivations and behaviors: A model CY Huang, YZ Shen, HX Lin, SS Chang Journal of advertising research 47 (4), 472-484, 2007 | 332 | 2007 |
| Virtual community loyalty: An interpersonal-interaction perspective YC Shen, CY Huang, CH Chu, HC Liao International Journal of Electronic Commerce 15 (1), 49-74, 2010 | 315 | 2010 |
| A benefit–cost perspective of the consumer adoption of the mobile banking system YC Shen, CY Huang, CH Chu, CT Hsu Behaviour & information technology 29 (5), 497-511, 2010 | 270 | 2010 |
| Why managers fail to do the right thing: An empirical study of unethical and illegal conduct NC Smith, SS Simpson, CY Huang Business Ethics Quarterly 17 (4), 633-667, 2007 | 192 | 2007 |
| Good soldiers on the Web: Understanding the drivers of participation in online communities of consumption HJR Yen, SHY Hsu, CY Huang International Journal of Electronic Commerce 15 (4), 89-120, 2011 | 167 | 2011 |
| File sharing as a form of music consumption CY Huang International Journal of Electronic Commerce 9 (4), 37-55, 2005 | 124 | 2005 |
| A dynamic changepoint model for new product sales forecasting PS Fader, BGS Hardie, CY Huang Marketing Science 23 (1), 50-65, 2004 | 123 | 2004 |
| An investigation into online reviewers' behavior HN Chen, CY Huang European Journal of Marketing 47 (10), 1758-1773, 2013 | 91 | 2013 |
| Characterizing Web users' degree of Web 2.0‐ness IP Chiang, CY Huang, CW Huang Journal of the American Society for Information Science and Technology 60 (7 …, 2009 | 69 | 2009 |
| Global digital divide: A dynamic analysis based on the bass model CY Huang, HN Chen Journal of Public Policy & Marketing 29 (2), 248-264, 2010 | 67 | 2010 |
| Modeling the audience's banner ad exposure for Internet advertising planning CY Huang, CS Lin Journal of Advertising 35 (2), 123-136, 2006 | 62 | 2006 |
| Characterizing Web users' online information behavior CY Huang, YC Shen, IP Chiang, CS Lin Journal of the American society for information science and technology 58 …, 2007 | 42 | 2007 |
| Excess loyalty in online retailing CY Huang International Journal of Electronic Commerce 16 (2), 115-134, 2011 | 36 | 2011 |
| Rethinking leapfrogging in the end-user telecom market CY Huang Technological Forecasting and Social Change 78 (4), 703-712, 2011 | 29 | 2011 |
| Assistive technology in smart cities: A case of street crossing for the visually-impaired CY Huang, CK Wu, PY Liu Technology in Society 68, 101805, 2022 | 24 | 2022 |
| Traffic metrics and Web 2.0‐ness IP Chiang, CY Huang, CW Huang Online Information Review 34 (1), 115-126, 2010 | 24 | 2010 |
| Commonality of web site visiting among countries CY Huang, SS Chang Journal of the American Society for Information Science and Technology 60 (6 …, 2009 | 21 | 2009 |
| Predicting brand equity by text-analyzing annual reports CY Huang, PY Liu, SM Xie International Journal of Market Research 62 (3), 300-313, 2020 | 20 | 2020 |
| Concentration of Web users' online information behaviour CY Huang, YC Shen, I Chiang, CS Lin Information Research 12 (4), 2007 | 20 | 2007 |
| To model, or not to model: Forecasting for customer prioritization CY Huang International Journal of Forecasting 28 (2), 497-506, 2012 | 18 | 2012 |