| Minimizing alcohol harm: A systematic social marketing review (2000–2014) K Kubacki, S Rundle-Thiele, B Pang, N Buyucek Journal of business research 68 (10), 2214-2222, 2015 | 208 | 2015 |
| Using social media to create engagement: A social marketing review S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Social Marketing 9 (2), 204-224, 2019 | 203 | 2019 |
| A dynamic framework for managing customer engagement on social media S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Business Research 121, 567-577, 2020 | 172 | 2020 |
| Using two-step cluster analysis to identify homogeneous physical activity groups S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson Marketing Intelligence & Planning 33 (4), 522-537, 2015 | 172 | 2015 |
| National and regional ethnocentrism: a case study of beer consumers in Poland D Siemieniako, K Kubacki, E Glińska, K Krot British Food Journal 113 (3), 404-418, 2011 | 142 | 2011 |
| Unravelling the complex relationship between nationhood, national and cultural identity, and place branding H Skinner, K Kubacki Place branding and Public diplomacy 3 (4), 305-316, 2007 | 137 | 2007 |
| A systematic review of stakeholder involvement in social marketing interventions N Buyucek, K Kubacki, S Rundle-Thiele, B Pang Australasian Marketing Journal 24 (1), 8-19, 2016 | 126 | 2016 |
| A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014) K Kubacki, S Rundle-Thiele, V Lahtinen, J Parkinson Young Consumers 16 (2), 141-158, 2015 | 122 | 2015 |
| Promoting active travel to school: a systematic review (2010–2016) B Pang, K Kubacki, S Rundle-Thiele BMC public health 17, 1-15, 2017 | 121 | 2017 |
| Social marketing physical activity interventions among adults 60 years and older: a systematic review H Fujihira, K Kubacki, R Ronto, B Pang, S Rundle-Thiele Social Marketing Quarterly 21 (4), 214-229, 2015 | 114 | 2015 |
| The employers’ view of “work-ready” graduates: A study of advertisements for marketing jobs in Australia E McArthur, K Kubacki, B Pang, C Alcaraz Journal of Marketing Education 39 (2), 82-93, 2017 | 104 | 2017 |
| ‘They don't want us to become Them’: Brand Local Integration and Consumer Ethnocentrism E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko Journal of Marketing Management 28 (7-8), 836-864, 2012 | 100 | 2012 |
| Mass marketing, music, and morality K Kubacki, R Croft Journal of Marketing Management 20 (5-6), 577-590, 2004 | 98 | 2004 |
| Segmentation in social marketing T Dietrich, S Rundle-Thiele, K Kubacki springer, 2017 | 91 | 2017 |
| Social marketing interventions aiming to increase physical activity among adults: A systematic review K Kubacki, R Ronto, V Lahtinen, B Pang, S Rundle-Thiele Health Education 117 (1), 69-89, 2017 | 86 | 2017 |
| Music, markets and consumption D O'Reilly, K Kubacki, G Larsen Goodfellow Publishers, 2013 | 77 | 2013 |
| Knowledge management in higher education: A comparison of individualistic and collectivist cultures G Moss, K Kubacki, M Hersh, ROD Gunn European Journal of Education 42 (3), 377-394, 2007 | 73 | 2007 |
| Poland: Exploring the relationship between national brand and national culture K Kubacki, H Skinner Journal of Brand Management 13, 284-299, 2006 | 65 | 2006 |
| A human rights-based approach to the social good in social marketing N Szablewska, K Kubacki Journal of Business Ethics 155, 871-888, 2019 | 63 | 2019 |
| Inter-organisational relationships for social impact: A systematic literature review D Siemieniako, K Kubacki, M Mitręga Journal of Business Research 132, 453-469, 2021 | 61 | 2021 |
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityVerifisert e-postadresse på griffith.edu.au