| Customer experience creation: Determinants, dynamics and management strategies PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ... Journal of retailing 85 (1), 31-41, 2009 | 5081 | 2009 |
| Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach V Mittal, P Kumar, M Tsiros Journal of Marketing 63 (2), 88-101, 1999 | 1437 | 1999 |
| Regret: A model of its antecedents and consequences in consumer decision making M Tsiros, V Mittal Journal of consumer Research 26 (4), 401-417, 2000 | 1060 | 2000 |
| The effect of expiration dates and perceived risk on purchasing behavior in grocery store perishable categories M Tsiros, CM Heilman Journal of marketing 69 (2), 114-129, 2005 | 556 | 2005 |
| The role of attributions in customer satisfaction: A reexamination M Tsiros, V Mittal, WT Ross Jr Journal of consumer research 31 (2), 476-483, 2004 | 441 | 2004 |
| Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? AL Roggeveen, M Tsiros, D Grewal Journal of the Academy of Marketing Science 40, 771-790, 2012 | 391 | 2012 |
| The effect of compensation on repurchase intentions in service recovery D Grewal, AL Roggeveen, M Tsiros Journal of retailing 84 (4), 424-434, 2008 | 388 | 2008 |
| Measuring service quality: a systems approach RL Johnson, M Tsiros, RA Lancioni Journal of services marketing 9 (5), 6-19, 1995 | 273 | 1995 |
| When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts H Chen, H Marmorstein, M Tsiros, AR Rao Journal of Marketing 76 (4), 64-77, 2012 | 255 | 2012 |
| An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts J Laran, M Tsiros Journal of Marketing 77 (2), 112-123, 2013 | 186 | 2013 |
| Effect of regret on post-choice valuation: The case of more than two alternatives M Tsiros Organizational behavior and human decision processes 76 (1), 48-69, 1998 | 184 | 1998 |
| Effects of expiration date-based pricing on brand image perceptions A Theotokis, K Pramatari, M Tsiros Journal of Retailing 88 (1), 72-87, 2012 | 167 | 2012 |
| The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames TM Fajardo, J Zhang, M Tsiros Journal of consumer research 43 (4), 549-566, 2016 | 125 | 2016 |
| Ending a price promotion: retracting it in one step or phasing it out gradually M Tsiros, DM Hardesty Journal of marketing 74 (1), 49-64, 2010 | 120 | 2010 |
| Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time D Villanova, AV Bodapati, NM Puccinelli, M Tsiros, RC Goodstein, ... Journal of Retailing 97 (1), 116-132, 2021 | 88 | 2021 |
| The role of issue valence and issue capability in determining effort investment V Mittal, WT Ross Jr, M Tsiros Journal of Marketing Research 39 (4), 455-468, 2002 | 73 | 2002 |
| Releasing the regret lock: Consumer response to new alternatives after a sale M Tsiros Journal of Consumer Research 35 (6), 1039-1059, 2009 | 72 | 2009 |
| How commitment influences the termination of B2B exchange relationships M Tsiros, WT Ross Jr, V Mittal Journal of Service Research 11 (3), 263-276, 2009 | 70 | 2009 |
| Does country of origin transfer between brands? V Mittal, M Tsiros Advances in Consumer Research 22, 292-292, 1995 | 51 | 1995 |
| Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns M Tsiros, C Irmak Journal of Marketing Research 57 (4), 755-770, 2020 | 43 | 2020 |