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Rory Mulcahy
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When less is more: the impact of macro and micro social media influencers’ disclosure
S Kay, R Mulcahy, J Parkinson
Journal of marketing management 36 (3-4), 248-278, 2020
7192020
Gamification and serious games within the domain of domestic energy consumption: A systematic review
D Johnson, E Horton, R Mulcahy, M Foth
Renewable and Sustainable Energy Reviews 73, 249-264, 2017
3762017
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
1672020
‘Go with the flow’for gamification and sustainability marketing
L Whittaker, R Mulcahy, R Russell-Bennett
International Journal of Information Management 61, 102305, 2021
1632021
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing 31 (4/5), 412-422, 2017
972017
The role of emotional value for reading and giving eWOM in altruistic services
J Previte, R Russell-Bennett, R Mulcahy, C Hartel
Journal of Business Research 99, 157-166, 2019
852019
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice 28 (1), 26-51, 2018
822018
Are households ready to engage with smart home technology?
R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett
The Role of Smart Technologies in Decision Making, 4-33, 2022
792022
Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice
G Northey, V Hunter, R Mulcahy, K Choong, M Mehmet
International Journal of Bank Marketing 40 (6), 1182-1199, 2022
732022
The rise of deepfakes: A conceptual framework and research agenda for marketing
L Whittaker, K Letheren, R Mulcahy
Australasian Marketing Journal 29 (3), 204-214, 2021
722021
Household energy efficiency interventions: A systematic literature review
R McAndrew, R Mulcahy, R Gordon, R Russell-Bennett
Energy Policy 150, Article 112136, 2021
712021
‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 101613, 2020
662020
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing
ES Florence, D Fleischman, R Mulcahy, M Wynder
Journal of Social Marketing 12 (4), 623-652, 2022
642022
The influence of neophobia and enduring food involvement on travelers' perceptions of wellbeing—Evidence from international visitors to Iran
S Pourfakhimi, Z Nadim, G Prayag, R Mulcahy
International Journal of Tourism Research, https://doi.org/10.1002/jtr.2391, 2020
602020
Electronic games: can they create value for the moderate drinking brand?
R Mulcahy, R Russell-Bennett, S Rundle-Thiele
Journal of Social Marketing 5 (3), 258-278, 2015
572015
How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors?
A Yam, R Russell‐Bennett, M Foth, R Mulcahy
Psychology & Marketing 34 (4), 394-409, 2017
562017
Transformative value and the role of involvement in gamification and serious games for well-being
RF Mulcahy, N Zainuddin, R Russell-Bennett
Journal of Service Management 32 (2), 218-245, 2021
552021
Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability
L Whittaker, R Russell‐Bennett, R Mulcahy
Psychology & Marketing 38 (6), 981-1000, 2021
522021
Consumers experiencing vulnerability: a state of play in the literature
A Riedel, D Messenger, D Fleischman, R Mulcahy
Journal of Services Marketing 36 (2), 110-128, 2022
512022
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice 29 (3), 353-374, 2019
512019
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Artikler 1–20