| The influence of bite size on quantity of food consumed: a field study A Mishra, H Mishra, TM Masters Journal of Consumer Research 38 (5), 791-795, 2012 | 90 | 2012 |
| The influence of Hero and Villain Labels on the Perception of Vice and Virtue Products T Masters, M Arul Journal of Consumer Psychology, 2019 | 33 | 2019 |
| So fun! How fun brand names affect forgiveness of hedonic and utilitarian products S Rathee, TM Masters, F Grace Journal of Business Research 139, 44-55, 2022 | 18 | 2022 |
| The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model TMM Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod Journal of Marketing Theory and Practice, 2022 | 11* | 2022 |
| Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others J Park, S Banker, T Masters, G Yu-Buck Journal of Business Research 165, 114014, 2023 | 8 | 2023 |
| Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment J Mousavi, SN Singh, P Chatterjee, T Masters Journal of Marketing Research, 2023 | 6 | 2023 |
| Do Privacy Assurances Work? A Study of Truthfulness in Healthcare History Data Collection T Masters, M Keith, JL Jenkins, R Hess PlosOne, 2022 | 5 | 2022 |
| What Makes Health Data Privacy Calculus Unique? Separating Probability from Impact M Keith, A Clark, T Masters, C Wigington Won best paper award, HICSS, 2022 | 3 | 2022 |
| Repulsion effect: an eye-tracking study P Banerjee, P Chatterjee, T Masters Managing Disruptions in Business: Causes, Conflicts, and Control, 223-237, 2022 | 3 | 2022 |
| Phantom limb and a new approach to understanding the WTA–WTP disparity. T Masters, A Mishra, H Mishra Journal of neuroscience, psychology, and economics 10 (2-3), 111, 2017 | 3 | 2017 |
| Attribute ratings and their impact on attraction and compromise effects P Banerjee, K Rakshit, S Mishra, T Masters Marketing Letters, 1-12, 2024 | 1 | 2024 |
| Exploring Privacy Attitudes and Accurate Information Disclosure in Healthcare Contexts A Clark, MJ Keith, T Masters | 1 | 2023 |
| Brand names, numbers and forgiveness: The Leet effect S Rathee, T Masters, FY Buck ASIA-PACIFIC CONFERENCE, 19, 2019 | 1 | 2019 |
| Sport-related subculture as a useful basis of market segmentation DL Scammon, DA Fuller, EV Karniouchina, T Masters Consumer behavior knowledge for effective sports and event marketing, 103-143, 2011 | 1 | 2011 |
| “Point of purchase advertising: Influential factors on sales”. WM Tamara Masters, Arul Mishra, Himanshu Mishra Academy of Marketing Science peer reviewed and published, 2024 | | 2024 |
| Factors that promote the repulsion effect in preferential choice DHW Pronobesh Banerjee, William H Hayes, Promothesh Chatterjee, Tamara ... Judgment Decision Making 19, https://doi.org/10.1017/jdm.2023.46, 2024 | | 2024 |
| Attribute Ratings and their Impact on Attraction and Compromise Effects J Mousavi, SN Singh, P Chatterjee, T Masters Marketing Letters, 2024 | | 2024 |
| Person vs. Purchase Comparison: How Material and Experiential Purchases Evoke Consumption Emulation in Others GYB Joowon Park, Sachin Banker, Tamara Masters Journal of Business Research, PII S0148-2963(23)00372-7, 2023 | | 2023 |
| Non-compromise extreme effect: Attribute Discriminability and Preference for an Extreme Alternative P Banerjee, T Masters, P Chatterjee Journal of Consumer Behaviour, 2022 | | 2022 |
| The Impact of Perceived Manipulation, Motives, and Ethicality in Cause Related Marketing: a CRM+ Model SSNT Cassie Elrod, Tamara Masters Journal of Marketing Theory and Practice, 2022 | | 2022 |
Himanshu MishraDavid Eccles Professor of Marketing, University of UtahGeverifieerd e-mailadres voor utah.edu
