| ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing H Reinikainen, J Munnukka, D Maity, V Luoma-Aho Journal of marketing management 36 (3-4), 279-298, 2020 | 610 | 2020 |
| “Thanks for watching”. The effectiveness of YouTube vlogendorsements J Munnukka, D Maity, H Reinikainen, V Luoma-aho Computers in human behavior 93, 226-234, 2019 | 317 | 2019 |
| Generation Z and organizational listening on social media H Reinikainen, JT Kari, V Luoma-Aho Media and Communication 8 (2), 185-196, 2020 | 118 | 2020 |
| Making and breaking relationships on social media: the impacts of brand and influencer betrayals H Reinikainen, TM Tan, V Luoma-Aho, J Salo Technological Forecasting and Social Change 171, 120990, 2021 | 111 | 2021 |
| Primed authenticity: How priming impacts authenticity perception of social media influencers V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen Social Media Influencers in Strategic Communication, 119-132, 2021 | 102 | 2021 |
| When social media influencers go political: An exploratory analysis on the emergence of political topics among Finnish influencers A Suuronen, H Reinikainen, NS Borchers, K Strandberg Javnost-The Public 29 (3), 301-317, 2022 | 76 | 2022 |
| The role of social media influencers in public health communication: Case COVID-19 pandemic E Pöyry, H Reinikainen, V Luoma-Aho International Journal of Strategic Communication 16 (3), 469-484, 2022 | 72 | 2022 |
| The brighter side of materialism: Managing impressions on social media for higher social capital J Tuominen, E Rantala, H Reinikainen, V Luoma-aho, TA Wilska Poetics 92, 101651, 2022 | 33 | 2022 |
| Parasosiaaliset suhteet sosiaalisessa mediassa H Reinikainen ProComma Academic, 2019 | 27 | 2019 |
| Generation z and organizational listening on social media. Media and Communication, 8 (2), 185–196 H Reinikainen, JT Kari, V Luoma-Aho | 13 | 2020 |
| Modern-day socialization agents: The connection between social media influencers, materialism, and purchase intentions of Finnish young people J Tuominen, E Rantala, H Reinikainen, TA Wilska The Journal of Social Media in Society 12 (1), 2023 | 9 | 2023 |
| Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic H Reinikainen, SM Laaksonen, E Pöyry, V Luoma-Aho Social Media for Progressive Public Relations, 161-175, 2022 | 8 | 2022 |
| Ten facts about content marketing H Reinikainen, M Ainasoja, S Rytövuori, N Uusitalo, E Vulli, M Lievonen, ... Julkaisuja/Jyväskylän yliopiston kauppakorkeakoulu, 2018 | 6 | 2018 |
| Digital corporate communication and public sector organizations H Reinikainen, C Valentini Handbook on Digital Corporate Communication, 400-412, 2023 | 5 | 2023 |
| Strategies of eliciting young people’s affective and quick participation in a youth magazine’s Instagram community N Sormanen, H Reinikainen, TA Wilska Journalism Practice 17 (8), 1790-1809, 2023 | 4 | 2023 |
| Effects of parasocial experiences with spokespersons on consumer behavior J Munnukka, H Reinikainen | 3 | 2023 |
| Maailman nuorimmasta pääministeristä Bile-Sannaksi E Kannasto, H Reinikainen Politiikasta 6, 2022 | 3 | 2022 |
| Fostering organizational intangible assets through strategic social media influencer communication H Reinikainen JYU dissertations, 2022 | 2 | 2022 |
| Kuin virtuaalinen ystävä: YouTube-tähtien fanittamisen ytimessä on kokemus läheisestä yhteydestä tubettajan kanssa H Reinikainen Näkökulma/Nuorisotutkimusseura. Fanikulttuuri. Nyt 22, 2020 | 2 | 2020 |
| Somevaikuttajat ja organisaatioiden strateginen viestintä H Reinikainen Vaikuttava viestintä: ProComma Academic 2023, 13-28, 2023 | 1 | 2023 |
