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Francesca Cabiddu
Francesca Cabiddu
Full Professor of Management
Geverifieerd e-mailadres voor unica.it - Homepage
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Managing value co-creation in the tourism industry
F Cabiddu, TW Lui, G Piccoli
Annals of Tourism Research 42, 86-107, 2013
5382013
Social media affordances: Enabling customer engagement
F Cabiddu, M De Carlo, G Piccoli
Annals of Tourism Research 48, 175-192, 2014
4142014
Inside your social media ring: How to optimize online corporate reputation
PB Floreddu, F Cabiddu, R Evaristo
Business Horizons 57 (6), 737-745, 2014
1962014
Social media communication strategies
PB Floreddu, F Cabiddu
Journal of Services Marketing 30 (5), 490-503, 2016
1762016
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
L Moi, F Cabiddu
Journal of Management and Governance 25 (4), 1145-1177, 2021
1042021
Toxic collaborations: Co-destroying value in the B2B context
F Cabiddu, F Moreno, L Sebastiano
Journal of Service Research 22 (3), 241-255, 2019
1042019
Fostering corporate sustainability in tourism management through social values within collective value co-creation processes
R Cannas, G Argiolas, F Cabiddu
Journal of sustainable tourism 27 (1), 139-155, 2019
772019
What's in it for me? Capital, value and co-creation practices
S Lombardo, F Cabiddu
Industrial Marketing Management 61, 155-169, 2017
592017
An agile marketing capability maturity framework
L Moi, F Cabiddu
Tourism management 86, 104347, 2021
562021
Why do users trust algorithms? A review and conceptualization of initial trust and trust over time
F Cabiddu, L Moi, G Patriotta, DG Allen
European management journal 40 (5), 685-706, 2022
552022
What does it matter for trust of green consumers? An application to German electricity market
A Mezger, P Cabanelas, F Cabiddu, K Rüdiger
Journal of Cleaner Production 242, 118484, 2020
452020
Active seniors perceived value within digital museum transformation
C Traboulsi, M Frau, F Cabiddu
The TQM Journal 30 (5), 530-553, 2018
432018
Sustainable development and consumption: The role of trust for switching towards green energy
A Mezger, P Cabanelas, MJ López‐Miguens, F Cabiddu, K Rüdiger
Business Strategy and the Environment 29 (8), 3598-3610, 2020
352020
Comportamento del consumatore e scelte strategiche delle imprese: il ruolo del contesto
F Cabiddu
FrancoAngeli, 2007
312007
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
L Moi, F Cabiddu
Journal of Business & Industrial Marketing 37 (10), 2022-2035, 2022
302022
Disentangling the strategic use of social media in the insurance industry: A value co-creation perspective
M Castriotta, PB Floreddu, MC Di Guardo, F Cabiddu
Social media in strategic management 11, 63-86, 2013
282013
When multiple actors' online interactions lead to value co-destruction: an explorative case study
M Frau, F Cabiddu, F Muscas
Diverse methods in customer relationship marketing and management, 163-180, 2018
242018
Managing online reputation: The role of social media in insurance industry
PB Floreddu, F Cabiddu
Academy of Management Annual Meeting Proceedings 17040, 1-36, 2014
22*2014
How emotions impact the interactive value formation process during problematic social media interactions
M Frau, F Cabiddu, L Frigau, P Tomczyk, F Mola
Journal of Research in Interactive Marketing 17 (5), 773-793, 2023
162023
Analysing the intellectual structure of e-service research
MC Di Guardo, M Galvagno, F Cabiddu
International Journal of E-Services and Mobile Applications (IJESMA) 4 (2 …, 2012
162012
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Artikelen 1–20