Cleopatra Veloutsou

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Medeauteurs

Morgan-Thomas, AnnaUniversity of GlasgowGeverifieerd e-mailadres voor glasgow.ac.uk
Laurence DessartUniversity of LiègeGeverifieerd e-mailadres voor uliege.be
Luiz MoutinhoVisiting Professor at University of SuffolkGeverifieerd e-mailadres voor uos.ac.uk
George ChristodoulidesChalhoub Group Professor of Luxury Brand Management, American University of SharjahGeverifieerd e-mailadres voor aus.edu
George PanigyrakisProfessor of Marketing, Cyprus University of TechnologyGeverifieerd e-mailadres voor cut.ac.cy
Robert PatonProfessor of Management, University of GlasgowGeverifieerd e-mailadres voor glasgow.ac.uk
Kalliopi ChatzipanagiotouSenior Lecturer in Marketing, University of GlasgowGeverifieerd e-mailadres voor glasgow.ac.uk
Iain BlackUniversity of StrathclydeGeverifieerd e-mailadres voor strath.ac.uk
Francisco GuzmanProfessor of Marketing, University of North TexasGeverifieerd e-mailadres voor unt.edu
Xuemei BianProfessor of Marketing, Northumbria UniversityGeverifieerd e-mailadres voor northumbria.ac.uk
Carla Ruiz MaféCatedrática de marketing. Universidad de ValenciaGeverifieerd e-mailadres voor uv.es
Joaquin Aldas-ManzanoUniversitat de Valencia - IvieGeverifieerd e-mailadres voor uv.es
sofia daskouAssociate Professor of Business and Customer Management, Neapolis University PafosGeverifieerd e-mailadres voor nup.ac.cy
Dr. Marc FetscherinRollins College, Department of BusinessGeverifieerd e-mailadres voor rollins.edu
Yanina Chevtchouk (PhD)Assistant Professor, Trent UniversityGeverifieerd e-mailadres voor trentu.ca
Nikolaos TzokasMBSCGeverifieerd e-mailadres voor mbsc.edu.sa
Sergio Andrés Osuna RamírezLecturer in Marketing, Universidad EIA; PhD in Management, University of GlasgowGeverifieerd e-mailadres voor eia.edu.co
John CadoganProfessor of Marketing, University of LeicesterGeverifieerd e-mailadres voor leicester.ac.uk
Malcolm Beynoncardiff universityGeverifieerd e-mailadres voor cardiff.ac.uk
Michael SarenProfessor of Marketing, Birmingham UniversityGeverifieerd e-mailadres voor bham.ac.uk

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Cleopatra Veloutsou

Professor of Brand Management - Adam Smith Business School - University of Glasgow

Geverifieerd e-mailadres voor glasgow.ac.uk - Homepage

Marketing Brand Management Branding Brand relationships Brand equity


Titel Sorteren op citaties Sorteren op jaar Sorteren op titel	Geciteerd door Geciteerd door	Jaar
Consumer engagement in online brand communities: a social media perspective L Dessart, C Veloutsou, A Morgan-Thomas Journal of Product & Brand Management, 2015	1847	2015
Brand relationships through brand reputation and brand tribalism C Veloutsou, L Moutinho Journal of Business Research 62 (3), 314-322, 2009	904	2009
Beyond technology acceptance: Brand relationships and online brand experience A Morgan-Thomas, C Veloutsou Journal of Business Research 66 (1), 21-27, 2013	853	2013
Capturing consumer engagement: duality, dimensionality and measurement L Dessart, C Veloutsou, A Morgan-Thomas Journal of Marketing Management 32 (5-6), 399-426, 2016	793	2016
Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology and Marketing, 2022	633	2022
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships C Veloutsou Journal of Consumer Marketing 32 (6), 405-421, 2015	537	2015
Measuring customer satisfaction in the fast food industry: a cross‐national approach GR Gilbert, C Veloutsou, MMH Goode, L Moutinho Journal of services Marketing 18 (5), 371-383, 2004	536	2004
Working consumers: Co-creation of brand identity, consumer identity and brand community identity I Black, C Veloutsou Journal of business research 70, 416-429, 2017	502	2017
University selection: information requirements and importance C Veloutsou, JW Lewis, RA Paton International Journal of Educational Management 18 (3), 160-171, 2004	455	2004
A cross‐industry comparison of customer satisfaction GR Gilbert, C Veloutsou Journal of services marketing 20 (5), 298-308, 2006	438	2006
Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China X Bian, C Veloutsou Journal of Brand Management 14, 211-222, 2007	374	2007
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management C Veloutsou, F Guzmán Journal of Product & Brand Management 26 (1), 2-12, 2017	346	2017
Consumer-based brand equity measurement: lessons learned from an international study G Christodoulides, JW Cadogan, C Veloutsou International Marketing Review, 2015	312	2015
Identifying the dimensions of the product-brand and consumer relationship C Veloutsou Journal of Marketing Management 23 (1-2), 7-26, 2007	298	2007
Relationship marketing: What if…? C Veloutsou, M Saren, N Tzokas European journal of marketing 36 (4), 433-449, 2002	243	2002
Decoding the complexity of the consumer-based brand equity process K Chatzipanagiotou, C Veloutsou, G Christodoulides Journal of Business Research 69 (11), 5479-5486, 2016	223	2016
Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy C Veloutsou, E Gioulistanis, L Moutinho Journal of Product & Brand Management 13 (4), 228-241, 2004	206	2004
Digital ecosystem and consumer engagement: A socio-technical perspective A Morgan-Thomas, L Dessart, C Veloutsou Journal of Business Research 121, 713-723, 2020	202	2020
Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures? C Veloutsou, GR Gilbert, LA Moutinho, MMH Goode European Journal of Marketing 39 (5/6), 606-628, 2005	191	2005
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe C Veloutsou, G Christodoulides, L de Chernatony Journal of Product & Brand Management 22 (3), 238-248, 2013	188	2013

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