| Helpfulness of online product reviews as seen by consumers: Source and content features M Li, L Huang, CH Tan, KK Wei International Journal of Electronic Commerce 17 (4), 101-136, 2013 | 465 | 2013 |
| Comprehension and assessment of product reviews: A review-product congruity proposition L Huang, CH Tan, W Ke, KK Wei Journal of Management Information Systems 30 (3), 311-343, 2013 | 157 | 2013 |
| Antecedents of student MOOC revisit intention: Moderation effect of course difficulty L Huang, J Zhang, Y Liu International Journal of Information Management 37 (2), 84-91, 2017 | 140 | 2017 |
| Seller reputation or product presentation? An empirical investigation from cue utilization perspective Q Wang, X Cui, L Huang, Y Dai International Journal of Information Management 36 (3), 271-283, 2016 | 111 | 2016 |
| The deeper, the better? Effect of online brand community activity on customer purchase frequency J Wu, L Huang, JL Zhao, Z Hua Information & Management 52 (7), 813-823, 2015 | 103 | 2015 |
| Helpfulness of online review content: The moderating effects of temporal and social cues L Huang, CH Tan, W Ke, KK Wei Journal of the Association for Information Systems 19 (6), 3, 2018 | 91 | 2018 |
| Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms L Dong, L Huang, JJ Hou, Y Liu Decision Support Systems 132, 113283, 2020 | 85 | 2020 |
| The impacts of IT capability on internet-enabled supply and demand process integration, and firm performance in manufacturing and services H Liu, Q Huang, S Wei, L Huang The International Journal of Logistics Management 26 (1), 172-194, 2015 | 77 | 2015 |
| Do we order product review information display? How? L Huang, CH Tan, W Ke, KK Wei Information & management 51 (7), 883-894, 2014 | 70 | 2014 |
| Operationalizing regulatory focus in the digital age: Evidence from an e-commerce context J Wu, L Huang, JL Zhao MIS quarterly 43 (3), 745-764, 2019 | 49 | 2019 |
| Effects of model eye gaze direction on consumer visual processing: Evidence from China and America Q Wang, M Wedel, L Huang, X Liu Information & Management 55 (5), 588-597, 2018 | 39 | 2018 |
| The effect of online and offline word-of-mouth on new product diffusion L Huang, J Zhang, H Liu, L Liang Journal of Strategic Marketing 22 (2), 177-189, 2014 | 31 | 2014 |